MEN OF PLATINUM’S ‘MAN OF PLATINUM OF THE MATCH’ CONTEST ELEVATES THE T20 CRICKET WORLD CUP FAN EXPERIENCE WITH EXTRAORDINARY PRIZES

10th June 2024

PGI India’s Men of Platinum, renowned for celebrating true men of character, launched its latest initiative for the upcoming T20 Cricket World Cup Season. In cricket, true greatness is not just about winning  the spotlight but also displaying character and values in crucial moments, both on and off the field. The game of cricket has witnessed many such exceptional men of character that have exemplified these values while remaining dedicated to the sport

The brand’s latest initiative focuses on recognizing and celebrating these exceptional players during the power packed T20 World Cup season.

To build anticipation and set the tone for yet another enthralling cricketing season, the Men of Platinum campaign will kicked off with teasers of the popular 6-part episodic series featuring leading cricketer and face of the brand – Suryakumar Yadav. The series “A minute with Men of Platinum is hosted on Disney Hotstar & the brand website too. Building on the momentum of it,  Men of Platinum is excited to introduce the ‘Man of Platinum of the Match’ contest, now live on Disney+ Hotstar and all brand platforms. This interactive contest invites fans to engage with the ongoing World Cup by predicting which player will earn the title of Man of Platinum of the Match for demonstrating remarkable character. Participants with correct guesses will win exclusive prizes, including an all-expenses-paid trip to Mumbai to watch the World Cup alongside cricket icon Rituraj Gaikwad, as well as sports kits and signed jerseys from Suryakumar Yadav.

The contest will cover select World Cup matches, with details and updates available on the Men of Platinum website (www.menofplatinum.com) and through its social media handles. Fans need to correctly predict at least once during the ten designated matches to be eligible for the grand prizes.

On social media, Men of Platinum’s handles will also be abuzz with top platinum jewellery picks that not only reflects one’s passion for cricket but also penchant for style. The collection offers a wide range of platinum jewellery pieces including sleek chains, bold wristwear, minimalist pendants, and rings, all crafted from 95% pure platinum, ideal to make a style statement that truly sets one apart

Speaking on this campaign, Sujala Martis, Consumer Marketing Director, Platinum Guild International (PGI) – India said, “Our latest campaign for Men of Platinum will focus on engaging content capsules that not only reflect our brand ethos but also tap into the cricket frenzy. Our key initiative focuses on a consumer engagement that offers cricket fans a unique opportunity to appreciate the sport they love, while celebrating the values that define the essence of the brand. Through the ‘Man of Platinum of the Match’ contest, we aim to create a memorable fan experience that fosters a deeper connection between fans and the game, while also further enhancing their connect with the brand. With enticing prizes and exclusive experiences, we look forward to seeing the excitement and enthusiasm this campaign generates among cricket enthusiasts, as we continue to celebrate men of character on and off the field.”

About Platinum Guild International (PGI)

Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results.

Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery.

PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.

In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development.

PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.