LEADERS ACROSS THE GLOBAL COME BACK TO SOUTH AMERICA AT BSM BRASIL 2025

Global Names Join BSM Brasil

Big names in the sector from the USA, India, Belgium, Hong Kong, Italy, Emirates, and Turkey are ready to acquire new customers, build long-term relationships, and explore the potential of a region showing considerable growth in purchases and transactions worldwide in recent years. Many jewelry shows have highlighted the increasing number of Latin visitors, and international exhibitors report more long-term business with buyers from Latin America.

Strategic Initiative by Mubri Association

Seeing these numbers and the new reality, businesswoman and President of the Mubri Association saw it as time to bring foreign companies to discover and open this market, rather than waiting for Latino visitors to travel abroad. “Every year, it becomes clearer to me that Latin buyers are more selective about which show they attend, and consequently, many companies miss the opportunity to meet this high-quality visitor profile in person, so we decided to do the opposite and bring world leaders to South America for the third time due to the big success of the previous editions,” explains Ms Ali Pastorini.

Selective and High-Quality Exhibitors and Visitors

Exhibitors are exclusively selected to explore this new market, while visitors are invited to take advantage of the opportunity to meet great leaders from different countries with high-tech and quality products. The event organizers guarantee the loyalty of large retailers and wholesalers in South America, trusting that the Association will bring the best in the current market in terms of products and prices.

Preparation by Ali Pastorini for a Successful Event

As part of maintaining good relationships, Ali Pastorini will travel to countries to visit potential exhibitors, review their latest collections, and assess their fit for the event. Sales later occur with visitors, during her traditional round trip through South American countries.

Event Details and Goals

The event will be held at the Renaissance Marriott Bonvoy Hotel, a luxurious and central location in the city, where meals, activities, and a cocktail party will provide an unforgettable experience for attendees. The aim is for Brazil to become the hub of South America and all of Latin America, placing the region on the global calendar, fostering partnerships, and encouraging investments. Visitor profiles will range from large companies to investors.

BSM Brasil and Mubri Association’s Broader Reach

BSM Brasil marks the first B2B event initiative by the Mubri Association. The group also organizes BSM USA in New York in partnership with the Diamond Dealers Club NY, which supports BSM Brasil, along with the Gem and Jewellery Export Promotion Council India, which will continue its support in the next edition.