NATURAL DIAMOND COUNCIL UNVEILS NEW DIAMONDS OF CANADA REPORT

Magic and Mystique Behind Canada’s Diamond Industry

The Diamonds of Canada report offers an in-depth look uncovering the magic and mystique behind Canada’s diamond industry. From the stunning discovery of these ancient gems to the innovations driving sustainable mining, this report shines a light on the country’s integral role in the global diamond market. It also celebrates the collaborative work between the diamond industry and local and indigenous communities, reinforcing the sector’s commitment to both economic growth and environmental stewardship.

Goal of the Report

The goal of the report is to provide rich content that will resonate with both retailers and end consumers, elevating their understanding of the journey and legacy of natural diamonds.

Key Highlights of the Report

Key highlights of the report include:

Canada’s Prominent Position in the Global Diamond Industry

Canada, particularly its Northwest Territories (NWT), has become a key player in the global diamond market, producing 14% of the world’s diamonds. Since the opening of its first diamond mine in 1998, key mines like Diavik, Ekati, and Gahcho Kué have produced gems dating back 3.5 billion years, cementing Canada’s position in the industry.

Positive Social and Economic Impact

Canadian diamond mines play a vital role in the economy, generating 52% of the Northwest Territories government’s revenue. The mines, in partnership with local and indigenous communities, drive sustainable growth by creating jobs and supporting families in northern regions.

Environmental Stewardship and Innovation

The report highlights Canada’s commitment to environmental sustainability. During the Victor mine closure, 1.4 million trees were planted to restore the tundra, a crucial habitat for wildlife and Indigenous culture. Extensive biodiversity studies ensure that for every acre mined, four acres are conserved. Diavik diamond mine has also established Canada’s largest off-grid solar plant, using over 6,600 panels to cut emissions—equivalent to removing 630 cars off the road each year. This strategy ensures that resource extraction goes hand in hand with preserving the environment.

Visit by NDC’s Global Ambassador, Lily James

Also, earlier this year, NDC’s global ambassador and British actress Lily James embarked on an inspiring journey through Canada’s diamond industry. Set against the breathtaking Northwest Territories, this visit gave her a first-hand view into the industry’s consistent commitment to ethical sourcing and preservation of nature.

Statement by Richa Singh, Managing Director, NDC India and Middle East

Richa Singh, Managing Director, NDC India and Middle East said, “The Diamonds of Canada report brings to life the journey of natural diamonds, showcasing the powerful story of responsibility, rarity, and resilience that defines our industry. By highlighting little-known aspects of Canadian diamonds, this report underscores the modern diamond industry’s dedication to sustainable practices and how it is working towards positive community impact. As we continue to deepen our understanding of this journey from mine to masterpiece, we look forward to exploring and sharing similar reports from other regions, reinforcing our commitment to a responsible and transparent industry for consumers and professionals alike.”

Part of a Broader Initiative

The Diamonds of Canada report is part of a broader initiative to spotlight the positive impact of natural diamond mining worldwide, and how the diamond industry is reinforcing its commitment to responsible practices that respect the environment and uplift local communities.

Commitment to Sustainability

The modern diamond industry is dedicated to sustainability and environmental stewardship across regions, from Canada’s Northwest Territories to Botswana’s Orapa and Karowe Diamond Mines. Key initiatives include recycling 84% of water used in mining and responsibly managing 99% of excess rock material. Conservation efforts like De Beers’ Diamond Route protect biodiversity and endangered fauna and flora species in South Africa and Botswana. Upcoming reports, such as Diamonds of Botswana, Diamond Trends and Diamond Facts, will provide further insights into these global initiatives.

NDC’s Commitment to Education and Transparency

NDC is committed to sharing education and transparency throughout the natural diamond industry. These reports will serve as additional assets to complement NDC’s Education Program giving retailers and consumers the information they need right at their fingertips.

About Natural Diamond Council:

Natural Diamond Council is a global not-for-profit organization committed to inspiring and educating consumers on the real, rare, and responsible values of natural diamonds and the positive global impact of the industry. NDC’s Only Natural Diamonds consumer platform is the authoritative publisher on natural diamonds comprising themes such as debunking diamond myths, celebrities and pop culture, epic diamonds and trends, engagement rings and diamond buying guides and more. NDC provides marketing and educational materials to retail and industry partners to amplify the values and integrity of natural diamonds.

NDC Operations and Global Impact

NDC members’ operations span four continents and ten countries including Canada, South Africa, and Botswana. Their operations collectively support the livelihood of 10 million people worldwide. NDC operates in New York, Shanghai, Mumbai, and Antwerp, with satellite teams in the UK and France.