BHIMA JEWELLERY TRIVANDRUM: ₹200 CRORE BUSINESS GUINNESS WORLD RECORD IN A SINGLE DAY

11th December 2024

Bhima Jewellery- marks its 100th anniversary, celebrating a legacy of purity and trust since 1925. For the first time in India in the field of jewellery a single day turnover from Trivandrum district was around 200 crore business, is also a Guiness world record. Brand loyalty and customer faith helped to achieve such a World record and captured the top market share in South India

Remarkable Achievement in Gold and Diamond Sales

Bhima achieved a remarkable sale of over 250 kilograms of gold and 400 carats of diamonds in a single day from district-wide operations across three showrooms. The flagship showroom in Trivandrum, MG Road, accounted for around 160 kilograms of gold and 320 carats of diamond sales, all without any marketing activities during its centenary celebrations.

Adapting to Changing Times

Dr. B. Govindan, Chairman of the brand, highlighted the importance of adapting to changing times. “While we cherish our heritage, we are also preparing for an exciting future. We are planning significant expansions across India and other countries worldwide, aiming to take our legacy of purity to a global audience.”

Celebrating a Century of Trust

Mr Suhas MS, Managing Director of the brand, expressed his pride in this milestone. “Reaching this milestone is a moment of immense pride and gratitude for us. Our journey over the past 100 years has been guided by a singular focus on purity and trust, values that resonate deeply with our patrons. It is their unwavering support that has brought us to where we are today.”

Strong Customer Service and Product Variety

Ms Gayatri Suhas, Director of the Brand, emphasized the integral role of customer service and product variety. “A century of trust is not the end of our journey; it’s the beginning of an even more ambitious chapter. We are grateful to our customers, who are the real architects of this legacy, and we promise to continue upholding the values they cherish so deeply.”

Record Business Without Marketing

On this centenary anniversary, Bhima acquired this record business without spending a single rupee on marketing activities. With the current fluctuating gold prices, consumers firmly believe in investing in gold for their future. This record-breaking business stands as proof of customers’ deep trust in Bhima and its values.