Author: svar

Gold prices are consolidating between $2885 and $2935 amid trade tensions and a weakening US dollar. Market uncertainty has risen following President Trump’s remarks on a possible recession and new tariffs from China. Augmont Gold reports that a breakout above $2935 could push prices toward $2975, while silver gains strength above $33. Investors are closely monitoring upcoming US inflation data for further market direction.

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The 20th century brought a big change for gold in fashion. In the lively 1920s, gold accessories were a key part of the shine and style of the Jazz Age. Women wore detailed gold jewellery, like layered necklaces, eye-catching bracelets, and bright earrings, to match their flapper dresses.

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Everything we do in business; whether designing, marketing, or selling; must begin with one crucial question: Who are we making this for? In jewelry, this question extends beyond just the design process. It influences how we present, market, and sell our creations. Traditionally, jewelry advertising and sales strategies have been centered around gifting; directing messaging toward men as the buyers, with women positioned as the recipients.

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There was a time when gifting jewelry was a fairly predictable affair: diamonds for romance, gold for tradition, and pearls for elegance. The choices were classic, timeless, and largely unquestioned. But if there’s one thing we’ve learned at GSI while examining thousands of pieces that come through our labs every day, it’s this: jewelry is no longer just about tradition.

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