Browsing: Diamond

This Karwa Chauth give her a reason to shine brighter than the moon she is waiting for! Enter diamonds. After a full day of no food or water, your better half deserves nothing less than dazzlers she can literally feast on. Natural diamonds are rare, unique and as authentic

UAE’s leading natural diamond jewellery brand Jawhara has been an industry pioneer with all their initiatives. Their two-year-long partnership with Natural Diamond Council (NDC) has helped establish their authority amongst discerning consumers in the region, and their latest venture furthers their vision towards transparency by educating and empowering the Jawhara sales team with tools to upsell, upskill, and increase their natural diamond sales.

When considering the purchase of a diamond, the intricate interplay of the “4Cs”—Cut, Clarity, Carat, and Colour—provides both the framework and language to assess its quality. Far from being mere technical markers, these four factors guide the diamond’s aesthetic beauty and determine its value. Let’s explore these elements in a deeper, more nuanced way.