Is it wise to buy gold this Akshaya Tritiya?
Akshaya Tritiya, celebrated as an auspicious day to invest in gold, often sees a surge in gold purchases across India. But in 2025, with gold prices touching all-time highs, the big question for investors and buyers alike is: Is it wise to buy gold this Akshaya Tritiya?
Historical Returns and Gold’s Track Record
Let’s look at historical returns, market dynamics, and strategic considerations before you make that decision.

20-Year Performance Overview
Over the last 20 years, gold has delivered approx.15% CAGR, which is quite robust, especially in comparison with many fixed-income instruments and even some equity segments during market volatility. Gold has also acted as a hedge against inflation, currency depreciation, and geopolitical uncertainties.
Factors Supporting Gold’s Rise
Several factors have supported gold prices in recent years:
- Geopolitical tensions: Russia-Ukraine war, Israel-Palestine unrest, and US-China trade concerns.
- Inflation worries: Gold is a traditional inflation hedge.
- Global economic uncertainty: Fears of a recession and a weak global economic outlook.
- Central bank buying: Many countries, including India and China, have increased gold reserves.
- Currency depreciation: The weakening of the Indian Rupee against the US Dollar added to local gold price inflation.
Why You Should Consider Buying
- Tradition with benefits: Buying gold on Akshaya Tritiya is culturally symbolic and has proven profitable historically.
- Diversification: Gold acts as a portfolio stabilizer, especially during market downturns.
- Returns remain promising: With global uncertainties continuing and rate cuts expected in the US, gold may remain supported in the near term.
- Demand for digital and investment-grade gold is rising: More buyers are shifting toward efficient, value-oriented gold investments.
Price Alert: Highs Demand Caution
- Gold prices are near historical highs (₹96,000 per 10 grams), so bulk buying may not be advisable.
- A correction could occur if:
o US-China tensions ease.
o Interest rates rise unexpectedly.
o Investors shift their focus back to risk assets like equities.
Smart Buying Strategy for 2025
Buy with a measured and strategic approach:
- Avoid large lump sum purchases: Instead, opt for staggered buying or SIPs in gold digital gold or ETFs.
- Use Akshaya Tritiya as an entry point: Start small with Augmont Digital Gold or gold mutual funds.
- Buy coins or smaller jewellery pieces: Avoid heavy making charges; focus on purity and resale value.
- Think long term: If you’re buying gold as an asset, not just a purchase, stay invested for 3–5 years.
Final Word
Akshaya Tritiya 2025 presents an opportunity to align tradition with smart investing. While prices are high, gold’s long-term track record, safe-haven status, and cultural relevance make it a viable addition to your portfolio. Just remember to balance emotional purchases with financial prudence—and consider buying in forms that add both value and flexibility.
The Bottom Line
In short: Yes, buy gold—but buy smart.
Recommended Portfolio Allocation
For a better risk-adjusted return portfolio, it is always advised to allocate at least 15-20% of the portfolio amount into Gold and Silver divided equally. The best way to start or stay invested in gold systematically is through Augmont Digital Gold SIP for better returns.
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