MALABAR GOLD & DIAMONDS LAUNCHES ‘SWARNAKRITI’ – AN EXQUISITE COLLECTION OF HANDCRAFTED GOLD JEWELLERY

Tribute to Timeless Elegance

Swarnakriti is a tribute to the journey of women who embody timeless elegance and strength, balancing tradition with modernity. Each piece in the collection is meticulously handcrafted, featuring intricate patterns, delicate filigree, and ornate details that celebrate India’s storied heritage.

Chairman’s Vision for Swarnakriti

Commenting on the launch, MP Ahammed, Chairman of Malabar Group, said, “With Swarnakriti, we celebrate not only the beauty of handcrafted gold jewellery but also the legacy and elegance that each piece represents. It embodies our promise of quality, transparency, and value, upholding the trust that customers have in Malabar Gold & Diamonds.”

Customer-First Policies: Malabar Promises

Swarnakriti collection is also backed by Malabar Gold & Diamonds’ signature customer-first policies, known as Malabar Promises, which ensure quality, transparency, and value for each purchase. The Complete Transparency initiative provides a detailed invoice and price tag for every piece, specifying gross weight, stone weight, net weight, stone charges, and making charge. This clarity builds trust and empowers customers with the information they need to make confident choices.

Lifetime Maintenance and Buyback Assurance

Other customer-centric policies include Assured Lifetime Maintenance across all Malabar showrooms worldwide, 100% Value on Gold and Diamond Exchange, and Guaranteed Buyback on all gold and diamond jewellery. Every diamond is Tested & Certified, passing through 28 rigorous internal quality checks and carrying IGI-GIA certification. For added peace of mind, Malabar offers Complimentary Insurance for one year against loss due to burglary, fire, or extortion.

Commitment to Quality and Responsible Sourcing

Malabar Gold & Diamonds is also committed to 100% HUID-Compliant Gold, with hallmark certification guaranteeing purity. Additionally, the brand emphasises Responsibly Sourced Products and adheres to its Fair Price Policy, ensuring a fair making charge for each piece that reflects the quality and craftsmanship involved.

About Malabar Gold & Diamonds:

Malabar Gold & Diamonds was established in 1993 and is the flagship company of Malabar Group, a leading diversified Indian business conglomerate. With an annual turnover of $6.2 billion, the company is currently the 6th largest jewellery retailer globally and the 19th ranked brand in Deloitte’s Luxury Goods World Ranking. They have a strong retail network of over 360 showrooms spread across 13 countries, in addition to multiple offices, design centres, wholesale units, and factories spread across India, the Middle East, the Far East, the USA, the UK, Canada & Australia.

Global Online Showroom and ESG Commitment

Malabar Gold & Diamonds also features an online showroom www.malabargoldanddiamonds.com providing customers with the opportunity to purchase their favourite jewellery at any time and on any day from the comfort of their homes. ESG (Environmental, Social & Governance) and CSR have been the primary commitments of the group since its inception. The key focus areas of the Malabar Group are Health, Housing, Hunger Free World, Education, Environment and Women empowerment, integrating the principles of responsibility and sustainability into its core business.