50TH EXCLUSIVE SHOWROOM: KISNA DIAMOND & GOLD JEWELLERY ACHIEVES A MAJOR MILESTONE ACROSS INDIA!

Successful CJA Summit

CJA summit was a sold-out event, with a successful line-up of programs during the day, including expanded education sessions from top keynote speakers and networking opportunities for the Canadian jewellery industry. The event culminated with CJA Awards, sponsored by the De Beers Group.

Diamond Painting Donation

Ahluwalia’s ‘Pristine’ diamond painting was won by Negin Tadayyon of C.D. Barcados Co. Ltd. “I make art to add joy to people lives and when art can serve, it’s one of the most gratifying feelings,” says Reena Ahluwalia.

Appreciation from CJA

The CJA Chair, Angela Betteridge, said, “Thank you Reena Ahluwalia for donating your incredible art. The Canadian Jewellers Association is deeply grateful for your most generous support.”

About Canadian Jewellers Association:

On November 15, 1884, the Jewellers Security Alliance of Canada—the forerunner of the Canadian Jewellers Association (CJA)—was founded in Toronto. Due to risks in the business at that time, its primary purpose was to help jewellers strengthen their security methods and generally discourage jewellery store theft.
In addition, the alliance was focused on building: a more professional industry to serve customers; a better working relationship among all members of the jewellery industry; and better relationships with their partners in government.
On September 25, 1918, the Canadian National Jewellers Association gathered for its first official meeting and began its mission to support the jewellery trade in its many relationships and business functions. In many ways, the CNJA was a natural expansion of the Jewellers Security Alliance of Canada, and it shared many of the same key objectives.
In 1921, the CJA published its first Code of Ethics for members, illustrating the commitment of the industry to the highest quality of professional service for its customers, and in 1922 it changed its name to the Canadian Jewellers Association (CJA).
In 2017, the CJA expanded its role again when Jewellers Vigilance Canada (JVC) combined with the Canadian Jewellers Association under the CJA umbrella.
In 2018, the Canadian Jewellers Association celebrated its 100th anniversary!

The CJA Today

Today, CJA members continue to endorse a Code of Ethics and to maintain their commitment to a professional jewellery industry serving the Canadian customer.
The CJA programs focus on supporting all sectors within the industry, with initiatives in education, government and industry relations, safety and security, member benefits, and industry communications.
The CJA’s success lies in being “the voice of the jewellery industry” for consumers, government, business, and media.

About Reena Ahluwalia:

Reena is an award-winning Canadian artist, jewelry designer, and professor. She is one of a handful of living jewelry artists whose work is featured on a nation’s (Belgium) postage stamp. As a tribute to the British Royal Wedding, Reena created a Diamond Tiara for HRH Catherine, Princess of Wales. Reena designed a historic diamond piece for the Legislature of Ontario in partnership with De Beers Canada. She created the inaugural collection for Rio Tinto Bunder Mine, where diamonds were found 100 years after the fabled Indian Golconda Mines depleted. In 2019, Reena co-created a watch that was awarded the Guinness World Record for Most Diamonds set on a watch.

Coveted Internationally

Coveted internationally by art collectors, Reena paints highly nuanced, hyper-realistic diamonds with ultra-magnified facets. She is a professor and member of the George Brown College Jewellery Program Advisory Committee and a Fellow of (IwB) Institute without Boundaries.