Senco Gold and Diamonds celebrates #LegacyOfLove with a heartwarming digital film on Father’s Day


14th June 2024

Senco Gold and Diamonds has launched its latest brand campaign, #LegacyOfLove, starring the renowned father and son duo, Kaushik Sen and Riddhi Sen. This heartfelt campaign celebrates the profound strength of a father’s love—his unwavering support, silent encouragement, and endless affection

In the digital film, Kaushik Sen and Riddhi Sen beautifully portray the deep bond between father and son—a bond forged in love and the legacy of paternal guidance. The film captures the son’s greatest aspiration to make his father proud, while also pursuing his own dreams. It ends with Kaushik Sen’s touching wish for his son’s happiness, regardless of the path he chooses. The father’s pride remains steadfast, with his legacy rooted not in financial success or career milestones, but in love.

Watch the film here: https://youtu.be/JBMUgwNlj58?si=Bj13ZNxSDWQbC-l0

“Father’s Day is a time to celebrate the enduring bonds and legacies we inherit and cherish. At Senco Gold and Diamonds, we believe in honouring these timeless connections with jewellery that tells a story of love and tradition. Our #LegacyOfLove campaign is a tribute to the fathers who inspire us and the cherished memories we create together. Let’s celebrate the irreplaceable bond between fathers and their children with pieces that will be treasured for generations,” says Joita Sen, Director and Head of Marketing & Design at Senco Gold Limited.

Senco Gold and Diamonds is renowned for its exceptional designs and commitment to quality. The brand has earned the trust of customers nationwide by creating beautiful memories through its jewellery. Senco Gold and Diamonds offers a wide range of modern and traditional jewellery to meet the evolving needs of its customers for every occasion and celebration.

SENCO GOLD LIMITED is proposing, subject to applicable statutory and regulatory requirements, receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its Equity Shares and has filed the draft red herring prospectus dated April 14, 2022 (“DRHP”) with Securities and Exchange Board of India on April 15, 2022. The DRHP shall be available on the website of SEBI at www.sebi.gov.in, the websites of the Stock Exchanges i.e., BSE and NSE at www.bseindia.com and www.nseindia.com, respectively, and the websites of the BRLMs, i.e., IIFL Securities Limited, Ambit Private Limited and SBI Capital Markets Limited at www.iiflcap.com, www.ambit.co and www.sbicaps.com, respectively. Potential Investors should note that investment in equity shares involves a high degree of risk and for details relating to such risk, please see the section entitled “Risk Factors” on page 30 of the DRHP. Potential investors should not rely on the DRHP filed with SEBI for making any investment decision.

The Equity Shares offered in the Offer have not been and will not be registered under the U.S. Securities Act or any state securities laws in the United States, and unless so registered, may not be offered or sold within the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act and in accordance with any applicable U.S. state securities laws. Accordingly, the Equity Shares are being offered and sold only outside the United States in ‘offshore transactions’ as defined in, and in reliance on Regulation S under the U.S. Securities Act and the applicable laws of the jurisdictions where such offers and sales are made. There will be no public offering of the Equity Shares in the United States.