Senco Gold & Diamonds – the largest jewellery retailer of Eastern India joins the Responsible Jewellery Council (RJC)


6th September 2023

Senco Gold Limited took a visionary step forward in its sustainability journey by becoming a member of the Responsible Jewellery Council (RJC). Founded in 2005 and now with members globally in 71 countries, the RJC is the world’s leading standard-setting organisation for the jewellery and watch industry. Its Code of Practices (COP) is the global standard for the responsible jewellery and watch industry, focusing on business ethics and responsible supply chains covering all the primary minerals and metals used in the manufacture of jewellery: gold, silver, platinum group metals, diamonds and coloured gemstones

Mr. Suvankar Sen, Managing Director & CEO, Senco Gold Ltd said, “We, at Senco Gold and Diamonds have always been committed to ensuring good environmental, social and governance (ESG) practices, responsible growth and sustainability. Joining the RJC is another step in that direction and we are proud to be the first large jewellery retailer from India to become a member of the Responsible Jewellery Council, who are working tirelessly towards enhancing trust in the global jewellery industry. Trust is the cornerstone in the world of retail jewelry and we look forward to building on our association with the RJC to create an ecosystem of responsible practices as a core of sustainability strategy and fulcrum of our future endeavours.”

Ms. Melanie Grant, Executive Director, RJC said, “For more than five decades, Senco Gold & Diamonds has dazzled their customers with their creations, and we are thrilled at the RJC to welcome them as members so that we can work together during the coming decade. India is a hugely important market for us and for the jewellery industry as a whole; and so, to have Senco Gold & Diamonds, as one of   most important retailers as part of the RJC family is a seminal moment in our history.”

Mr. Kinjal Shah, Head of Asian Development, RJC said, “I would like to congratulate Mr Suvankar Sen and the entire team of Senco Gold & Diamonds for joining the RJC, which was also very well thought of by the late Shri Shaankar Sen. Senco Gold Limited, India, is a visionary forward-thinking retailer. They are the first and largest retailer from Eastern India to join the RJC, to lead the way for other large, medium, and small-scale retailers. Becoming a member will bring in more consumer confidence in Indian millennial and Gen Z consumers. It is great to have Senco Gold & Diamonds on board as an official RJC member.”

About Senco Gold Ltd:

Senco Gold & Diamonds is a leading pan-India jewellery retail player which recently achieved a significant milestone of getting listed on NSE and BSE. With a legacy of more than five decades, Senco Gold & Diamonds is the largest jewellery retail player in the eastern India based on number of stores. Senco has over 142 showrooms spread across India with a mix of Own and Franchisee model and having various formats like D’Signia, Everlite and Standard to cater to various customer segments.

The Company offers an extensive range of jewellery, including gold, diamond, silver, platinum, as well as precious and semi-precious stones. With a catalogue offering more than 130,000 designs for gold jewellery and more than 72,000 designs for diamond jewellery, Senco offers a large variety of designs of handcrafted jewellery, most of which are designed in-house by its designers in close collaboration with skilled local craftsmen and karigars in Kolkata and across the country.

The company has Brand Ambassadors like Kiara Advani, Vidya Balan and former Indian cricket legend Sourav Ganguly. Company’s brands include Everlite, focused on lightweight jewellery; Gossip, the silver and costume jewellery brand; D’Signia showroom format which offers a premium jewellery retail shopping experience to its connoisseur customers. Senco Gold & Diamonds also has an Aham collection of jewellery catering to men; and a Vivaha collection, which is a premium designer wedding jewellery range.

About the RJC:

The RJC was founded in 2005, by 14-member organisations (ABN AMRO, BHP Billiton Diamonds, Cartier, World Jewellery Confederation, Diamond Trading Company (part of De Beers Group), Diarough, Jewellers of America, National Association of Goldsmiths (UK), Newmont Mining, Rio Tinto, Rosy Blue, Signet Group, Tiffany & Co., and Zale Corporation), RJC is the world’s leading standard-setting organisation for the watch and jewellery industry.