SHRINGAR HOUSE OF MANGALSUTRA PREPARES FOR SOARING MANGALSUTRA SALES AS INDIA’S WEDDING SEASON FUELS JEWELLERY DEMAND

14th October 2024

According to a study conducted by The Confederation of All India Traders (CAIT), The Indian wedding season is set to witness an unprecedented surge, with an estimated 48 lakh wedding ceremonies anticipated over the coming months, witnessing business worth Rs. 5.9 lakh Crores during this wedding season. This boom is expected to fuel an extraordinary demand for mangalsutras, a quintessential part of Indian matrimonial customs

Growing Preference for Traditional Jewellery Among Modern Brides

With the growing preference for traditional jewellery among modern brides, industry experts foresee a significant increase in the sales of mangalsutras, as families gear up for elaborate wedding celebrations. As a key symbol of marital commitment, the mangalsutra remains an integral part of the bride’s adornment, blending cultural heritage with contemporary designs.

Anticipation of Increased Mangalsutra Sales

“This season, we anticipate a marked rise in the purchase of mangalsutras, owing to the sheer volume of weddings on the horizon,” said Chetan Thadeshwar, MD, Shringar House of Mangalsutra. “With India’s biggest stock of Mangalsutras for b2b market, We are prepared to meet this demand by offering a wide range of designs that cater to both traditional tastes and modern preferences.”

Estimation of Mangalsutra Sales for the Wedding Season

Mangalsutras being a vital purchase for weddings, and with an average purchase estimation of 5 grams per ceremony, the total estimated sale of Mangalsutra in jewellery category, is expected to reach a staggering 24,000 kilograms during the upcoming season.

Indian Jewellery Market Thrives During Wedding Season

The Indian jewellery market is expected to thrive during this period, with wedding-related jewellery purchases contributing significantly to the overall industry’s growth.

Advice to Jewellery Retailers Across India

“Jewellery Retailers across the country should stock up and introduce new jewellery collections to cater to the diverse preferences of brides, ensuring that every wedding is adorned with pieces that reflect both tradition and innovation,” added Chetan Thadeshwar.

Soaring Demand for Mangalsutras and Bridal Jewellery

With millions of families preparing for celebrations, the demand for mangalsutras and other bridal jewellery is set to soar, further driving the momentum in the Indian jewellery industry.

About Shringar House of Mangalsutras:

Shringar – House of Mangalsutra, a pioneering force and a dedicated manufacturer of mangalsutras has been a preferred partner for jewellery retailers across India and worldwide for nearly six decades. We take pride in our association with our jewellery retail partners as we firmly believe that their commitment to exquisite craftsmanship, innovative designs, uncompromising quality and vision of transforming the customer experience mirrors our own dedication to excellence in the world of fine jewelry.