Jos Alukkas celebrates weddings with its ‘One India One Emotion’ commercial


17th August 2023

Jos Alukkas, South India’s distinguished retail jewellery group, is delighted to present its latest television commercial featuring the South Indian film stars Keerthy Suresh and Anarkali Marikar for the first time. The ad film is directed by V.A. Shri Kumar

Anarkali Marikar, who captivated the hearts of Keralites through her exceptional performance in the Malayalam film ‘Sulaikha Manzil’ now takes her first stride into the realm of commercials. The advertisement shows the joyous emotion of the grand Indian weddings, where rituals and events may be so different but the spirit of celebration is the same,’ One India One Emotion’. The premise of the advertisement revolves around the endearing concept of two best friends embarking on their matrimonial journey together on the same day. How they share the joyous occasion of their simultaneous weddings and appreciate each other forms the crux of the film.

Jos Alukkas’ latest wedding collection Shubha Mangalyam which seamlessly adds to the commercial’s allure and elegance. Madhu Neelakandan is the cinematographer for the commercial, following his work on Mohanlal’s movie ‘Malaikottai Vaaliban’. The music for the commercial is composed by Vishnu Vijay, known for his successful compositions in movies like “Guppy,” “Thallumala,” and “Sulaikha Manzil.” The choreography was orchestrated by Prasanna Master.

“This is a journey into the diversity and cultural richness of India. Despite varying customs and ornaments, the Indian sentiment towards marriage remains constant. The emotional cornerstone of familial bonds is what defines our nation,” – Jos Alukka, Chairman of Jos Alukkas.