BLUESTONE EXPANDS WITH SECOND STORE IN THIRUVANANTHAPURAM, KERALA

13th June 2023

BlueStone, a digital-first fine jewellery brand, has recently inaugurated its second store in Thiruvananthapuram, Kerala, according to a social media announcement made by a company official. The new store is situated on Mahatma Gandhi Road in Pulimoodu, Thiruvananthapuram, and marks an important milestone for the omnichannel jewellery retailer.

The launch of this iconic store was enthusiastically shared by Sumit Chaudhary, BlueStone’s sales director, who expressed his delight in expanding the company’s presence in Thiruvananthapuram. This new outlet follows the success of BlueStone’s first store, which was established at Lulu Mall in the same city back in 2021.

BlueStone has been aggressively expanding its retail footprint since 2018, when it opened its inaugural store at Pacific Mall in New Delhi. Demonstrating its rapid growth, the brand recently celebrated the opening of its 100th retail showroom at City Centre Mall in Siliguri, West Bengal, followed by its 150th store in Dimapur, Nagaland. The company’s consistent expansion efforts have resulted in a network of over 170 experiential stores across 40 cities in India.

Over the course of just four weeks between May and June, BlueStone opened an impressive 11 showrooms at various locations, including Tollichowki (Hyderabad), Select Citywalk (New Delhi), Inorbit Mall (Mumbai), Rourkela (Odisha), Sarafa Bazar (Gwalior), Punjagutta (Hyderabad), Mohali (Chandigarh), Vapi (Gujrat), Bilaspur (Chhattisgarh), Siliguri (West Bengal), and Model Town (New Delhi). This expansion spree highlights the brand’s commitment to reaching new customers and establishing a strong presence across the country.

BlueStone, headquartered in Bengaluru, was co-founded in 2011 by Gaurav Singh Kushwaha and has garnered support from investors such as Accel Partners, Kalaari Capital, Saama Capital, and Hero Enterprises. With its omnichannel approach and focus on providing exquisite jewellery, BlueStone continues to solidify its position as a leading jewellery retailer in India.

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