3 years and Creating Its Vibe: Gargi by PNGS Announces Mithila Palkar as Brand Ambassador
16th December 2024
Gargi by P N Gadgil and Sons (PNGS), a distinguished name in the fashion jewellery realm, is celebrating three years of redefining affordable luxury and elegance in the jewellery market. The company, which currently has a market capitalization of INR 1200 crore, has announced that popular actor and influencer Mithila Palkar will be its brand ambassador this year.
Mithila Palkar: The Perfect Blend of Tradition and Modernity
Known for her young, vibrant, and rooted persona, Mithila embodies the perfect blend of tradition and modernity that resonates with Gargi’s ethos. As the face of both PNGS and Gargi, she will feature in a new campaign designed to inspire a fresh generation of jewellery enthusiasts while staying true to the brand’s commitment to timeless craftsmanship.
A Relatable and Aspirational Appeal
Mithila is recognized for her versatile acting and charming presence. She represents the aspirations of today’s youth—dynamic, peppy, and connected to their cultural roots. Her collaboration with Gargi will bring a relatable yet aspirational appeal to the brand’s offerings, appealing to customers across diverse age groups.
Mithila Palkar’s Statement on the Collaboration
Speaking about her association, Mithila Palkar said, “Jewellery is more than an accessory—it’s a statement of who you are. Gargi by PNGS represents the elegance and versatility that every woman seeks. I’m thrilled to be part of a brand that celebrates individuality and tradition in such a beautiful way.”
Gargi’s Growth and Vision
Aditya Modak, co-founder of Gargi by PNGS, added, “In three years, Gargi has created a distinct space in the jewellery market by offering exceptional designs that balance tradition and modernity. Today, we have a market capitalization of more than INR 1200 cr, and our association with Mithila Palkar marks an exciting new chapter in our journey. Her vibrant personality aligns seamlessly with Gargi’s mission to make fashion jewellery accessible, stylish, and personal.”
Transforming the Fashion Jewellery Landscape
Since its inception, Gargi has transformed the fashion jewellery landscape with its unique blend of affordability, style, and superior craftsmanship. With outlets across Maharashtra in Thane, Nashik, Pune, and Mumbai, the brand’s franchise model continues to offer avenues for expansion. Gargi aims to open 10 company-owned stores and expand its presence with more shop-in-shop (SIS) outlets, creating a deeper connection with customers across India.
Supported by a Legacy of Excellence
Supported by the legacy of P N Gadgil & Sons, a company with an annual turnover exceeding INR 10,000 crore, Gargi is well-positioned to set new benchmarks in the fashion jewellery segment. Each Gargi store is designed to offer an immersive brand experience that mirrors its ethos of elegance and excellence.
