ADITYA BIRLA GROUP’S INDRIYA PRESENTS “KAARIGARI STORIES’ – A CELEBRATION OF INDIAN CRAFTSMANSHIP

Reinterpreting Ancient Techniques

To reinterpret ancient jewellery-making techniques and create masterpieces that captivate all five senses.

Versatile Designs for All Occasions

Indriya offers a variety of designs for all occasions, from everyday wear to specific occasions, and exquisite bridal jewellery, with over 16,000 designs in gold, polki, and diamond.

Watch the Film

Watch the movie/film here: https://youtu.be/3wTcEK9vTS4

Highlights of the Collection

The film highlights beautiful creations such as the Swarna Varya necklace, which merges gold with intricate “wire kundan” and “chapai” scrollwork. The Lumiere necklace captures the essence of stardust with vibrant gemstones and a modern twist on the traditional “hansuli” design. The Gul Posh necklace is crafted from a 2500-year-old jewellery-making technique fused with diamond innovations for a glimpse of craftsmanship beyond possibilities.

Indriya’s Commitment to Craftsmanship

Shantiswarup Panda, Head of Marketing, Indriya says, “We, at Indriya, have redefined craftsmanship through a storytelling format that is never done before. It is a story that starts with the deep love that our customers have for jewellery and goes on to bring to the fore our artisan’s love for the jewellery and the passion behind the creation. This story is a tribute to the rich tradition of Indian Kaarigari, celebrating both our artisans’ artistry and our customers’ love for fine jewellery.”

Visit Indriya Stores

For more such exquisite designs by Indriya, visit the stores now open in New Delhi, Indore, Jaipur.