Versace unveils the Spring Summer 2026 eyewear campaign. A confronting portrait of modern glamour, photographed by Frank Lebon.
Quick Summary
- Versace launches Spring Summer 2026 eyewear campaign
- Campaign shot by Frank Lebon highlighting modern glamour
- Features a diverse collective of artists and talents
- Showcases a fusion of couture and street aesthetics
- Inspired by Versace’s Magna Grecia heritage
- Eyewear available from April 30th in stores and online
SINGULAR STRENGTH AND SENSUALITY
Versace unveils the Spring Summer 2026 eyewear campaign. A confronting portrait of modern glamour, photographed by Frank Lebon.
Capturing the House’s Fearless Intensity
Capturing the House’s fearless intensity and intimacy, the images gather Versace’s embodied community—a collective of singular and uncompromising figures, including dancer and choreographer Lexee Smith, model Chu Wong, musician and poet Chuquimamani-Condori, and actor Kazuya Tanabe.
Clash of Couture and Street
Together, they express the House’s definitive clash of couture and the street, with a collision of refined classicism and the raw power of Lebon’s lens—an expression carrying the magnitude of Versace’s Magna Grecia heritage, inspiring the modernist frames bearing the signature Medusa.
Availability
Spring Summer 2026 eyewear will be available at Versace stores and online from April 30th.
Credits
Photography and Film: Frank Lebon / DoBeDo Represents
Director of Photography: Jack Webb
Art Direction: Lina Kutsovskaya / BeGood Studios
Styling: Spencer Singer
Make-Up: Yadim
Hair: Shiori Takahashi
Casting: Julia Lange
Set Design: Lauren Nikrooz
Talent: Selena Forrest, Lexee Smith, Kazuya Tanabe, Chuquimamani Condori, Chu Wong
The House of Versace
Founded by Gianni Versace in 1978, Versace is built on the principle of freedom—empowering fearless self-expression through every touchpoint, from fashion, interiors, fragrance, hospitality and more. Its fierce spirit of independence and progressivism fuels its relationships with the world’s most influential figures, positioning Versace at the heart of culture.
Philosophy of Expression
To own and wear Versace is to embrace a life without inhibition, without prejudice, accepting of deeply human truths and contradictions: a desire for classicism and innovative Italian artisanship, strength and sensuality, quietude and the volume raised to max.
Italian Vision and Craftsmanship
It is a luxury Italian vision with deeply Mediterranean values, committed to uncompromising quality in its designs for a complete life. Throughout, the House wields the codes of luxury and classicism to ignite a daring new path.
FAQs
What is the theme of the Versace SS26 eyewear campaign?
The campaign explores singular strength and sensuality through modern glamour and artistic expression.
Who photographed the campaign?
The campaign was photographed by Frank Lebon.
Who are the featured talents in the campaign?
The campaign includes Lexee Smith, Chu Wong, Chuquimamani-Condori, Kazuya Tanabe, and Selena Forrest.
When will the collection be available?
The Spring Summer 2026 eyewear collection will be available from April 30th.
What design inspiration is highlighted in the collection?
The collection draws inspiration from Versace’s Magna Grecia heritage and features modernist frames with the Medusa emblem.
Source: SVAR Media Network
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