Author: svar

Instamart, India’s pioneering quick commerce platform, has partnered with Kalyan Jewellers, one of India’s most trusted and iconic jewellery brands, marking the jewellery brand’s debut in the quick commerce space. Just in time for Akshaya Tritiya, customers can now order certified gold and silver coins directly on Instamart and have them delivered to their doorsteps in minutes. Instamart users can avail the service across all 100 cities including top metros.

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The 10% additional tariff levied by the US, which accounts for nearly a third of Indian natural diamond exports, will exacerbate the impact on Indian diamantaires from already-subdued demand and intensifying competition from lab-grown diamonds (LGDs), which closely resemble natural diamonds and cost much less. In the milieu, export revenues of diamantaires will decline ~8-10% in fiscal 2026.

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This year, the festival will be celebrated on 30th April 2025. As the celebrations around Akshaya Tritiya evolve, the significance of purchasing ‘true white’ continues to hold great meaning as it symbolizes purity and auspiciousness. Besides being intrinsically white, Platinum jewellery with its 95% purity and timeless appeal, perfectly embodies the spirit of this occasion. One of the rarest & purest metals to exist on this planet, platinum is known for its naturally white hue that remains untarnished over time, making it a fitting choice for auspicious events.

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Zoya, the luxury jewellery atelier from the House of Tata, unveils a new expression of its beloved Aeterna collection—an iconic interpretation of elevated essentials where sacred geometry meets feminine energy in sculptural form and colour. This refined expression introduces sculptural hoop earrings, layered medallions, and iconic rings—architectural in silhouette, yet ethereal in presence. Crafted with see-through construction echoing sacred patterns, each piece invites a sense of stillness and luminosity.

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Zen Diamond, a globally renowned fine jewellery brand with a presence in over 400 stores worldwide, is strengthening its footprint in India with the launch of its second store in Mumbai. Following the successful debut of its flagship store in Bandra, Zen Diamond is now bringing its exquisite craftsmanship to Borivali with a new store at Sky City Mall. Spanning across 1700 square feet, the new store offers an elegant and immersive shopping experience for jewellery enthusiasts.

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