KALYAN JEWELLERS UNVEILS CAMPAIGN FILM PROMOTING NIMAH-HERITAGE JEWELLERY LINE

5th April 2024

Kalyan Jewellers has released the campaign featuring brand ambassadors Kalyani Priyadarshan and Rashmika Mandanna. The launch of the film coincides with the birthday of both these brand ambassadors (5th April), and marks their 1st on-screen collaboration that is set to delight their fans globally

The ad film has industry stalwarts coming together to showcase the timeless allure of heritage jewellery designs from Kalyan Jewellers’ Nimah collection. The creative vision and genius of renowned filmmaker Priyadarshan and the artistic brilliance and expertise of art director Sabu Cyril, has created a cinematic experience that is sure to captivate. Diwakar Mani’s camera work and Pony Prakash Raj’s choreography added to the mastery of every frame.

Speaking on the all-new campaign, Mr. Ramesh Kalyanaraman, Executive Director – Kalyan Jewellers said, “We are delighted to have both Kalyani Priyadarshan and Rashmika Mandanna represent our line of heritage jewellery – Nimah.  Directed by Priyadarshan, the campaign film beautifully highlights these celebrities and showcases the exquisite craftsmanship and timeless beauty of jewellery designs from our Nimah collection. The campaign film’s launch happening at the same time as their birthdays is a pleasant coincidence, and we hope this visual masterpiece will resonate with fans and patrons of Kalyan Jewellers. ”

The larger-than-life backdrop and production design is a celebration of Indian culture. It beautifully encapsulates the inspiration behind the all-new range of jewellery designs introduced by Kalyan Jewellers as part of its Nimah Collection. The digital film truly celebrates the timeless allure of heritage jewellery with its exquisite visuals and appealing narrative.

Kalyan Jewellers takes immense pride in its deep-rooted connection to India’s culture, heritage and the diverse region-specific ethos followed across the country. With the introduction of all-new designs as part of its Nimah Collection, the jewellery brand aims to preserve and promote the legacy associated with India’s heritage jewellery, while offering an extensive range of jewellery.

Link to the digital campaign video: https://www.youtube.com/watch?v=pT0xD8UYbm0

For more information on the brand, its collections and offers, visit https://www.kalyanjewellers.net/

About Kalyan Jewellers:

Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one the largest jewellery retailers in India with a presence in the Middle East. The company has enjoyed a long-standing presence in the Indian market for nearly three decades and has set industry benchmarks in quality, transparency, pricing and innovation. Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of the customers. Kalyan Jewellers has over 250 showrooms across India and the Middle East