Gaja by Anmol: A Majestic Tribute to Elephants and New Beginnings
GAJA BY ANMOL: A MAJESTIC TRIBUTE TO ELEPHANTS AND NEW BEGINNINGS
10th October 2024
Inspired by the stately Elephants, Gaja by ANMOL is a celebration of auspicious new beginnings. The collection is a medium to convey not just beauty but the very essence of what these majestic elephants stand for. ANMOL has chosen WWF-India, an NGO that looks after endangered animals and has done exceptional work with supporting and providing care for Elephants in India, to be a part of the journey of Gaja
A Precious Memory and the Symbolism of Elephants
The reason behind the collection runs far deeper than just designing. The connection between ANMOL and the symbolism of elephants stems from a precious memory the Datwani family holds dearly. This bond originated from a trip to Africa 15 years ago, a transformative journey for them. During one of their visits, the gentle giant particularly captured their attention. Their passion is expressed through the ink shared by the father-daughter duo, depicting the patriarchal elephant and its calf.
Launching the Collection During Ganesh Chaturthi
The limited edition collection was launched during Ganesh Chaturthi, solidifying the association between Lord Ganesha and elephants. Gaja represents every new beginning, every momentous occasion, a symbol of purity and luck. The successful store launch on 4th October attracted influencers and celebrities, all in awe of the design mastery.
Over 2700 Hours of Craftsmanship
The collection has been in the works for over a year, with more than 2700 hours dedicated to masterfully crafting each piece. The 3D contours of the face, ears, tusk, and trunk were meticulously designed by ANMOL artisans to resemble majestic elephants. Made in 18-karat and 14-karat gold, the entire collection pays homage to traditions and culture. ANMOL’s design language is at its best, crafted for the modern woman.
The Crowned Elephant Emerald Ruby Necklace-Bracelet
For the first time, an entire collection is dedicated to the beauty of elephants. Studded with brilliant-cut diamonds, rubies, emeralds, and rose-cut diamonds, the Crowned Elephant Emerald Ruby Necklace-Bracelet is crafted in 14-karat rose and white gold. It can be worn as a striking choker or transformed into a captivating bracelet. Its versatility and exquisite craftsmanship make it a truly exceptional piece of jewellery.
The Atha Ring: A Bold Statement
The Atha ring is bold, beautiful, and a statement in itself, showcasing the elephant head in all its glory. Crafted in 14K white gold, it is studded with round diamonds, baguette diamonds, rubies, emeralds, and tsavorites.
Innovative Take on the Traditional Passa
In a modern twist on the traditional passa, ANMOL experiments with brooches used as hair accessories that can also serve as pendants, elevating the functionality of traditional jewellery. The EK-DANTEY TIEPIN, The Char Jarma Tiepin, and The Ganai Tiepin work beautifully either together or individually.
Intricate Bracelet Designs
Among the statement pieces, the bracelets stand out for their intricate detailing and artistry. The Antique Elephant Emerald Bracelet, made with coffee diamonds and crafted in 18k gold, is studded with diamonds, emeralds, and uncut gems—a must-have this festive season. The Elephant Embrace bracelet, made in 14k white gold and studded with round diamonds, baguette diamonds, ruby, emerald, and tsavorite, sits elegantly on the wrist and is sure to spark conversations.
The Kumbha Earrings: Versatile Elegance
The Kumbha Earrings, crafted in 14K gold and studded with round diamonds, rubies, emeralds, pink sapphires, and rose-cut diamonds, are a versatile piece that can be worn with both traditional and cocktail attire—a stunning piece to own!
Grandeur of Elephants Necklace Set for Gold Enthusiasts
Gold enthusiasts will be captivated by the Grandeur of Elephants Necklace Set. The intricate detailing of elephants and floral motifs is enhanced by the rich, warm hues of gold. Crafted in 22K gold, it blends traditional design with modern elegance.
About Anmol Jewellers:
ANMOL was founded in 1986 by Ishu Datwani, a first-generation entrepreneur. Today, it is synonymous with some of the best brands in the industry. Proclaiming the ‘Era of Design,’ ANMOL has garnered numerous honours and recognitions, reminding the world that it is India’s finest and most revered jewellery brand.
Trisha Datwani Anand: The Next Generation of Excellence
In 2021, Ishu Datwani’s daughter, Trisha Datwani Anand, joined the brand. A highly talented designer, Trisha brings her vision to life through precision, detail, and thoughtful craftsmanship. With a background in design from Raffles Design School, Singapore, and experience working under renowned designers like Manish Malhotra, she has elevated the standards of design, technique, and technology in the jewellery industry.
Carrying Forward the Family Tradition
Trisha continues to push the boundaries of jewellery design. Her work reflects her unwavering commitment to excellence, creating jewellery that is both aesthetically captivating and timeless. As Creative Director, she has been instrumental in ANMOL’s success, maintaining the family tradition of placing product quality at the forefront while expanding the brand’s reach to a global audience.
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