KALYAN JEWELLERS ANNOUNCES MULTI-FOLD EXPANSION PLANS IN BIHAR, TO LAUNCH 4 NEW SHOWROOMS IN THE STATE
16th August 2023
Kalyan Jewellers, one of India’ most-trusted and leading jewellery brands, has announced its plans to significantly expand geographical footprint in Bihar. With this aggressive investment, the company is set to double its presence across the state with the launch of four new showrooms. The all-new showrooms will be inaugurated by Bollywood star Kartik Aaryan at Nawada and Sitamarhi on 19th August, followed by Saguna More (Patna) and Arrah on 21st August.
Kalyan Jewellers has been making consistent investment in the state and aims to make the brand more accessible to patrons, while offering a best-in-class shopping experience. The new launches will take the tally of showrooms to seven in Bihar. Currently the brand marks its presence at three locations in the State, namely Boring Road and Hathwa Market in Patna and Anishabad.
Talking about the new showroom, Mr. Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, said, “As a company, we have achieved huge milestones and taken major strides towards creating a holistic ecosystem to enhance the customer shopping experience. We are delighted to announce our expansion plans in Bihar, aiming at a multi-fold expansion in our geographical footprint across the state. We see a tremendous potential in this market and we are committed to providing patrons with the service-backed shopping experience, while staying true to the company’s core values of trust and transparency.”
He added, “We are encouraged to see continued robust consumer demand and revenue growth, driven primarily by the resilience of our category and the strength of our brand proposition, despite the broader context of a soft consumer discretionary environment in India. While momentum in footfall has been broad-based across geographies, non-south markets recorded higher revenue growth largely due to the greater number of showrooms launched in the region over the last twelve months. We aim to continue exploring this untapped potential and chart the company’s next phase of growth.”
On the back of high demand in metro markets and a renewed interest among millennial consumers, the company intends to expand its current operations in all major metro cities. Additionally, the company aims to focus on expanding its geographical presence in the North, East, and Western regions of India by targeting Tier-2 and Tier-3 markets.
The jewellery retailed at Kalyan Jewellers is all BIS hallmarked and goes through multiple purity tests. Patrons will also receive Kalyan Jewellers’ 4-Level Assurance Certificate, which guarantees purity, free lifetime maintenance of ornaments, detailed product information, and transparent exchange and buy-back policies. The certification is part of the brand’s commitment to offering the very best to its loyalists.
For more information on the brand, its collections and offers, visit https://www.kalyanjewellers.net/
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