Senco Gold & Diamonds, among India’s leading jewellery brands, is now bringing the modern Indian groom into the spotlight with its latest wedding jewellery brand exclusively for men – Aham.
Challenging Traditional Norms
Traditionally in Indian weddings, the bride gets all the attention with her jewellery, leaving the groom looking on in equal wonder. Aham spins a fresh take to this norm, allowing Indian grooms to individually express themselves on their big day through specially handcrafted wedding jewellery.
The Modern Collection and Offerings
The modern collection reflects an innate masculinity, bespoke individuality and stand-out craftsmanship across a range of gold, diamond, and platinum pieces that can be adorned by the groom from the pre-wedding functions to the main ceremony and even after the celebrations are over. From bold gold chains, sculpted kadas, refined platinum wristwear, diamond-set rings to sleek cufflinks and contemporary pieces in two-tone styles, Aham offers something to suit the taste of every modern Indian groom.
Leadership Statement on Evolving Groom’s Style
“Aham draws inspiration from the evolving equal relationships of modern Indian couples where the groom’s style is now as significant as the bride’s. What we’ve seen in most Indian weddings so far is the groom looking on indulgently as his better half glitters in her wedding jewellery. With Aham, we wanted to change that narrative and have the couple dazzle equally in their Senco adornments! Each piece of this collection allows the groom the freedom to express his personal style, most naturally and effortlessly,” said Joita Sen, Director and Head of Marketing & Designs, Senco Gold & Diamonds.
Versatility in Groom’s Attire
Whether a groom is dressed up in structured sherwanis, tailored bandhgalas, Indo-western outfits, or evening suits, an Aham piece enhances the ensemble without overpowering it.
Availability
Aham’s Wedding Season Collection is now available across Senco Gold & Diamonds stores and online Website – https://sencogoldanddiamonds.com/jewellery/category/aham-collection?srsltid=AfmBOorBrVcnY3t7bAkDrti76kARteCuQvgH37nxBKa4kJsGgnEUbO8x
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