Indriya, Aditya Birla Jewellery, unveils Rajashree, the Bridal Collection of Maharashtra, designed for the bride who carries her heritage and has dreamt about her perfect moment for years. Rajashree celebrates the glorious heritage of Maharashtra, transforming the region’s proud legacy into a radiant tribute to strength and cultural splendor.
Rajashree Introduction
Rajashree is more than jewellery — it is an expression of pride, strength, and continuity, beautifully crafted to reflect Maharashtra’s royal craftsmanship. This exquisite collection invites every bride to don the glory of her heritage with elegance and emotion on her special day. At it’s heart, Rajashree unfolds in three intricate layers, embodying legacy and valour.
The Three Layers
The first, the Vajratik Haar, shines with the iconic Chandrakor Tilak, the timeless Vajratik Haar, and the glory of Shindeshahi — a tribute to legacy and courage, etched in gold. The middle layer, the Champli Haar, features jasmine-inspired motifs, lush green aventurine stones, and Maharashtrian beads symbolizing prosperity and new beginnings, with a central Lakshmi pendant surrounded by paisley, mango motifs, and the sacred Bel Pan leaf, encircled by delicate Thishi beads and cascading ruby-adorned Chakupara bead danglers. Completing the masterpiece is the Saaj Haar, glowing with timeless elegance and devotion, celebrating the divine presence of Vishnu’s ten avatars — a silent hymn to faith, heritage, and craftsmanship.
Bride’s Dream
For years, every bride has cherished a dream of the kind of bride she wants to be, one whose vision is deeply shaped by her culture and legacy. That dream now comes true with Rajashree, a bridal masterpiece that celebrates Maharashtra’s courage and enduring traditions.
Rajashree Brand Film
The Rajashree brand film captures this dream of a modern bride who embraces her roots with pride and grace. Available in Marathi and Hindi, the film reflects the emotional depth and cultural richness of the collection and is launched across TV and digital channels. Watch the film here: Hindi: https://www.youtube.com/watch?v=q-13vRxw4kw
Marathi: https://www.youtube.com/watch?v=QSJaauw5TmM
Sandeep Kohli Quote
Sandeep Kohli, CEO, Indriya said, “With Rajashree, we are deepening Indriya’s connection with Maharashtra by celebrating the state’s rich heritage and regal artistry through designs inspired by its iconic symbols and traditions. Our vision is to establish Indriya among the leaders in regional bridal jewellery, by creating deeply authentic, meaningful designs that resonate with brides who cherish their roots. Rajashree is a key step towards establishing Indriya as the most trusted destination for bridal jewellery across India.”
Abhishek Rastogi Quote
Abhishek Rastogi, Head of Design, Indriya said, “Our vision was to bring the divine essence of Maharashtra to life through design. Rajashree is a dialogue between heritage and innovation — where traditional kaarigari meets modern craftsmanship. Through intricate detailing such as the iconic Chandrakor Tilak, jasmine-inspired motifs, aventurine stones, and delicate beadwork, we’ve crafted jewellery that embodies not just beauty, but the heritage, emotion, and timeless spirit of the region. Each layer of the collection reflects a deep cultural inspiration, transforming legacy into radiant artistry for the modern Maharashtrian bride.”
Growing Presence
With a growing presence of 36 stores across India, Indriya continues to bring exquisitely crafted jewellery closer to brides across the nation. Kaarigari so exquisite in every detail, your heart will sing, Dil abhi bhara nahin.
About Indriya
Indriya, the jewellery brand from Aditya Birla Group, was launched in July 2024. Derived from the Sanskrit word for ‘five senses,’ Indriya embodies timeless elegance, unmatched craftsmanship, and a captivating sensorial experience. With an exquisite range of diamonds, precious gemstones, and artisanal gold, the brand offers jewellery that transcends traditional artistry and modern aesthetics. Indriya stores are more than just a jewellery store—it is the ultimate destination for bridal collection and celebrations of life’s most cherished moments. For brides-to-be, Indriya is a treasure trove of meticulously designed wedding jewellery, where each piece is a timeless heirloom, seamlessly blending tradition with modernity, ensuring every bride feels radiant on her special day. Beyond weddings, Indriya redefines jewellery as an expression of personal identity and artistry, cementing its position as the go-to destination for all occasions.
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