BIS EMPOWERS CONSUMERS THROUGH JEWELLERY HALLMARKING AWARENESS PROGRAM IN RANIPET, CHENNAI

22nd June 2023

In a proactive move to safeguard consumer interests, the Chennai branch of the Bureau of Indian Standards (BIS) recently conducted an enlightening awareness program on product certification, management systems certification, and the significance of hallmarking gold, silver jewellery, and artefacts. The event, which also shed light on laboratory services, took place at the prestigious Collectorate in Ranipet.

During the day-long program, inaugurated by Ranipet Collector S. Valarmathi, participants gained valuable insights into consumer protection measures. G. Bhavani, the esteemed Director & Head of BIS (Chennai), delivered an engaging session, acquainting government officials from the district with the program’s key objectives, diverse activities, and the latest initiatives undertaken by BIS. The event witnessed the gracious presence of Mr. Dhinesh Rajagopalan, Deputy Director at BIS, further enhancing its significance.

This impactful initiative by BIS served as a platform to foster awareness and understanding among stakeholders regarding hallmarking practices, quality certification, and the immense value they bring in protecting consumers. By encouraging the adoption of standardized practices and promoting transparency in the jewellery industry, BIS aims to empower consumers and reinforce their confidence in the products they purchase.