Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has announced Indian cricket star Smriti Mandhana as its new brand ambassador. Joining Shah Rukh Khan as the face of the brand, the partnership marks another milestone in Candere’s strategy to strengthen its connect with young, modern Indian consumers while expanding its presence in India’s evolving lifestyle jewellery market.
Quick Summary
- Candere has appointed Smriti Mandhana as its new brand ambassador.
- Smriti Mandhana joins Shah Rukh Khan as the face of the brand.
- The partnership aims to strengthen Candere’s connect with young, modern Indian consumers.
- Candere continues to promote jewellery as an everyday lifestyle choice.
- The brand currently operates more than 130 retail stores across India.
- Candere is backed by the trusted legacy of Kalyan Jewellers.
Candere Announces Smriti Mandhana as Its New Brand Ambassador
Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has announced celebrated Indian cricketer Smriti Mandhana as its new brand ambassador. Joining Shahrukh Khan as the face of the brand, Smriti’s association marks a significant step in Candere’s journey to strengthen its connect with young, modern Indian consumers.
Smriti Mandhana Reflects Candere’s Modern Brand Vision
One of India’s most accomplished cricketers, Smriti has built a strong connection with audiences through her achievements, consistency and authenticity. At a time when women’s cricket continues to command growing attention across the country, her association with Candere reflects the brand’s focus on consumers who view jewellery not as something reserved for occasions, but as a natural part of how they present themselves every day.
Leadership on the New Brand Association
Mr. Ramesh Kalyanaraman, Director, Candere, said, “Smriti Mandhana’s influence extends far beyond the cricket field. She represents a generation that values ambition, authenticity and confidence, and has become an inspiration to millions through her achievements and conduct. We are delighted to welcome her as the face of Candere alongside Shahrukh Khan. Together, they reflect the diversity of today’s India and the many ways consumers express themselves. As Candere continues to grow as a lifestyle jewellery brand, Smriti’s association will help us deepen our connect with audiences across the country.”
Jewellery as an Everyday Lifestyle Choice
As consumer preferences continue to evolve, jewellery is increasingly becoming part of everyday dressing rather than being reserved for special occasions. Candere has built its offering around this shift, with contemporary collections designed to complement daily routines, personal style and modern lifestyles. From workdays and weekends to celebrations and milestones, the brand’s versatile designs enable consumers to wear jewellery more often, more effortlessly and more meaningfully.
Smriti Mandhana on Joining Candere
Commenting on the association, Ms. Smriti Mandhana said, “I’m delighted to associate with Candere, a brand that truly understands the style sensibilities of today’s consumers. For me, jewellery isn’t something that’s reserved for special occasions; it’s something I wear every day. It’s a part of my personal style and often the finishing touch that makes me feel like myself. Candere’s contemporary designs fit effortlessly into that mindset, making jewellery relevant for everyday moments. I’m excited to be part of this journey and look forward to connecting with audiences through the brand’s campaigns.”
Candere’s Expanding Retail Presence
With over 130 retail stores across India and a rapidly growing presence nationwide, Candere continues to shape the evolving lifestyle jewellery category. The brand’s omni-channel approach offers customers a seamless shopping experience across its expanding retail footprint and digital platform. Backed by the trusted legacy of Kalyan Jewellers, Candere combines craftsmanship, contemporary design and accessibility to create jewellery that becomes a natural part of consumers’ everyday lives.
About Candere
Candere is an omnichannel lifestyle jewellery brand from the house of Kalyan Jewellers. With a growing retail presence of 130+ stores across India, Candere offers a seamless shopping experience through both its online platform and retail outlets. Known for its stylish, minimalistic, and contemporary designs, Candere caters to modern jewellery lovers who seek elegance and individuality in every piece.
FAQs
Who is Candere’s new brand ambassador?
Candere has appointed celebrated Indian cricketer Smriti Mandhana as its new brand ambassador.
Which other celebrity represents Candere?
Smriti Mandhana joins Shah Rukh Khan as the face of the Candere brand.
Why has Candere partnered with Smriti Mandhana?
The partnership reflects Candere’s focus on connecting with young, modern Indian consumers who view jewellery as part of everyday self-expression.
How many stores does Candere have?
Candere has a growing retail presence with over 130 stores across India.
What type of jewellery does Candere offer?
Candere offers stylish, minimalistic and contemporary jewellery designed for everyday wear as well as special occasions.
Source: SVAR Media Network
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