The 4th edition of IIJS Bharat Tritiya 2026, organized by the Gem & Jewellery Export Promotion Council (GJEPC), concluded on a triumphant note at the Bengaluru International Exhibition Centre (BIEC), solidifying its position as India’s third-largest B2B jewellery exhibition.
Event Overview And Scale
The 4th edition of IIJS Bharat Tritiya 2026, organized by the Gem & Jewellery Export Promotion Council (GJEPC), concluded on a triumphant note at the Bengaluru International Exhibition Centre (BIEC), solidifying its position as India’s third-largest B2B jewellery exhibition. The show witnessed a massive scale-up, hosting over 1,100 exhibitors and 1,900 stalls, while attracting 15,000 trade buyers from 500 Indian cities and 40 countries. This rapid growth in just four editions highlights the show’s emergence as a premier global sourcing destination and a vital hub for the international gem and jewellery community.
Chairman’s Perspective On Success
Shri Kirit Bhansali, Chairman of GJEPC, lauded the success of the event, stating, “The 4th edition of IIJS Bharat Tritiya has exceeded our expectations, proving that despite shifting global dynamics, the Indian gem and jewellery sector remains a beacon of innovation and craftsmanship. By bringing over 15,000 global buyers to Bengaluru, we have created a platform that transcends mere transactions; we are building a sustainable ecosystem for future growth. The energy witnessed here proves that our industry continues to shine stronger by innovating and finding new avenues for trade, leaving the community with renewed confidence for the year ahead.”
Vice Chairman On Innovation And Synergy
Shri Shaunak Parikh Vice Chairman, GJEPC said, “What made this edition of IIJS Bharat Tritiya remarkable is the synergy between India’s rich jewelry heritage and modern innovation. From the Crafts Pavilion to the Innov8 Talks, provided a stage where traditional artistry meets the aspirations of a new-age industry. Our goal is to ensure that every participant, from the MSME to the largest exporter, builds lasting connections and fresh opportunities that will fuel their growth in the year ahead.”
Exhibition Highlights And Market Readiness
The exhibition floor at IIJS Bharat Tritiya was marked by high-quality networking and strategic sourcing, as retailers and wholesalers prepared for the upcoming Akshaya Tritiya and wedding seasons. The event highlighted the industry’s agility and strong focus on design-led innovation.
Adapting To Market Dynamics
Amid fluctuating metal prices, manufacturers adapted by shifting towards lower karatage gold—such as 14K and 9K—while also showcasing lightweight gold, diamond-studded collections, and high-end couture, aligning with evolving consumer preferences for value and design.
Industry Sentiment And Growth Outlook
This blend of innovation, adaptability, and strong relationship-building created a dynamic atmosphere, with industry leaders expressing optimism for growth in both domestic and international markets.
Demand Trends In Diamond Jewellery
At the same time, the appetite for high-end jewellery remained strong. Large, statement diamond sets continued to draw serious buyers, especially pieces featuring fancy shapes and fancy colour diamonds. In contrast, melees and star-size diamonds found relevance in lightweight, prêt-friendly designs that are easier to wear daily.
Advancements In Manufacturing Techniques
With advanced manufacturing techniques, jewellers have reduced the weight of pieces by nearly 20 to 50 percent without compromising on visual impact. The result is jewellery that looks substantial yet feels lighter on the pocket.
Emerging Trends In Silver Jewellery
Silver jewellery, too, showed a fresh, fashion-forward direction. Designers experimented with varied finishes — matte, oxidised, brushed and high-polish — often layered with bursts of colour, enamel, or textured surfaces. The category is clearly moving beyond traditional styling into a more trend-driven, global aesthetic.
Rise Of Coloured Gemstones
Coloured gemstones added another vibrant layer to the fair. Multicolour tourmalines, kunzites, morganites, rubellites, tanzanites, quartz and crystals were widely seen across collections, increasingly being used in fine jewellery rather than remaining limited to fashion lines.
Exhibitor Insights And Buyer Behaviour
Exhibitors at the show echoed this sentiment, noting the high quality of business interactions. Prashant Kiran, Director, Laxmi Jewellery Chennai Pvt. Ltd., observed a strong focus among the attendees, saying, “The first day of the show was good, though footfall was moderate, but the buyers who were serious. We had a good mix of visitors from Chennai, Mumbai, and different parts of Tamil Nadu, Karnataka, and Kerala. The advantage this time was that we had enough time to sit with buyers, discuss business aspects minutely, which is equally important. We deal mainly in 22-karat gold jewellery, and at present the volatility in gold prices has made consumers a little cautious. Today’s buyers, especially the younger generation, are well informed and keep track of prices, so they tend to wait and watch before making a purchase.”,
Industry Perspective On Networking Value
Similarly, Rahul Mehta, Managing Director, Diarah and Silver Emporium, highlighted, “Shows like IIJS are not just about selling they are about meeting people, building networks, and staying connected with clients. In today’s market, that interaction becomes even more important. When prices of metals fluctuate sharply, confidence in the market does get affected, and buyers become cautious. Still, platforms like this give us the opportunity to meet customers face-to-face, understand their needs, and keep the business moving forward. I believe participation should always feel voluntary and positive, because when exhibitors come with the right mindset, the overall experience of the show becomes much better for everyone.”
Grand Finale And Mega Lucky Draw
The event culminated in a high-octane celebration of the trade’s resilience with a grand finale featuring the Mega Lucky Draw. The ceremony awarded a spectacular lineup of premium prizes to lucky winners, including a Mercedes-Benz as the grand prize, alongside a Mahindra Thar, Maruti Suzuki Grand Vitara, Swift Dzire, and Hyundai i10, as well as 10 Honda Activa scooters. This final highlight served to celebrate the participation of the global trade community and the shared success achieved during the exhibition.
About GJEPC
The Gem & Jewellery Export Promotion Council (GJEPC), set up by the Ministry of Commerce, Government of India (GoI) in 1966, is one of several Export Promotion Councils (EPCs) launched by the Indian Government, to boost the country’s export thrust, when India’s post-Independence economy began making forays in the international markets. Since 1998, the GJEPC has been granted autonomous status. The GJEPC is the apex body of the gems & jewellery industry and today represents 11000+ members in the sector. With headquarters in Mumbai, GJEPC has Regional Offices in New Delhi, Kolkata, Chennai, Surat and Jaipur, all of which are major centres for the industry. It thus has a wide reach and is able to have a closer interaction with members to serve them in a direct and more meaningful manner. Over the past decades, GJEPC has emerged as one of the most active EPCs and has continuously strived to both expand its reach and depth in its promotional activities as well as widen and increase services to its members.
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