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    • Gold
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    • Association & Councils
    Joyalukkas and Kalyan Jewellers Win Tamil Nadu Government Gold Ring Scheme Contract in 70:30 Ratio

    Joyalukkas and Kalyan Jewellers Win Tamil Nadu Government Gold Ring Scheme Contract in 70:30 Ratio

    Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

    Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

    Joyalukkas Unveils Newly Renovated South Rampart Showroom in Thanjavur with Grand Reopening

    Joyalukkas Unveils Newly Renovated South Rampart Showroom in Thanjavur with Grand Reopening

    GSI Issues India’s First Pigeon Blood Reports

    GSI Issues India’s First Pigeon Blood Reports

    Joyalukkas and Kalyan Jewellers Win Tamil Nadu Government Gold Ring Scheme Contract in 70:30 Ratio

    Joyalukkas and Kalyan Jewellers Win Tamil Nadu Government Gold Ring Scheme Contract in 70:30 Ratio

    PNG Jewellers Mangalsutra Mahotsav Returns for Shravan 2026

    PNG Jewellers Mangalsutra Mahotsav Returns for Shravan 2026

    Sky Gold and Diamonds Enters MSCI India Domestic Small Cap Index

    Sky Gold and Diamonds Enters MSCI India Domestic Small Cap Index

    BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

    BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

    GSI Issues India’s First Pigeon Blood Reports

    GSI Issues India’s First Pigeon Blood Reports

    Keemti Jewels Targets 88 Stores by December 2026

    Keemti Jewels Targets 88 Stores by December 2026

    Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

    Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

    BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

    BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

    BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

    BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

    PNG Jewellers Enters NCR with New Store in Gurugram

    PNG Jewellers Enters NCR with New Store in Gurugram

    Senco Gold and Diamonds Brings Exclusive Jewellery Exhibition to Bikaner

    Senco Gold and Diamonds Brings Exclusive Jewellery Exhibition to Bikaner

    Gargi by P N Gadgil and Sons Unveils Rakhi Collection 2026

    Gargi by P N Gadgil and Sons Unveils Rakhi Collection 2026

    Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

    Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

    GSI Issues India’s First Pigeon Blood Reports

    GSI Issues India’s First Pigeon Blood Reports

    Keemti Jewels Targets 88 Stores by December 2026

    Keemti Jewels Targets 88 Stores by December 2026

    Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

    Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

    Celebrate Onam with Floral-Inspired Jewellery by Candere

    Celebrate Onam with Floral-Inspired Jewellery by Candere

    Zen Diamond India Raksha Bandhan Gift Guide

    Zen Diamond India Raksha Bandhan Gift Guide

    SVAR Gaming: World’s 1st Gems and Jewellery Media Brand to Introduce an Interactive Gaming Experience

    SVAR Gaming: World’s 1st Gems and Jewellery Media Brand to Introduce an Interactive Gaming Experience

    Hon’ble CM Bhajan Lal Sharma Unveils JJS 2026 Theme Poster

    Hon’ble CM Bhajan Lal Sharma Unveils JJS 2026 Theme Poster

    Mayavé’s Retail Debut Redefines Traditional Jewellery Codes

    Mayavé’s Retail Debut Redefines Traditional Jewellery Codes

    Verlas Independence Day Sale Offers 30% Off Diamond Jewelry

    Verlas Independence Day Sale Offers 30% Off Diamond Jewelry

    Tanvi Group: India’s Premier Gold and Silver Jewellery Manufacturer Transforming Smart Weight Jewellery

    Tanvi Group: India’s Premier Gold and Silver Jewellery Manufacturer Transforming Smart Weight Jewellery

    SVAR Gaming: World’s 1st Gems and Jewellery Media Brand to Introduce an Interactive Gaming Experience

    SVAR Gaming: World’s 1st Gems and Jewellery Media Brand to Introduce an Interactive Gaming Experience

    Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

    Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

    Jos Alukkas Announces Exclusive Onam Offers Across Kerala

    Jos Alukkas Announces Exclusive Onam Offers Across Kerala

    India’s Gem and Jewellery Exports Rise 2.44% to US$ 9.17 Billion

    India’s Gem and Jewellery Exports Rise 2.44% to US$ 9.17 Billion

    Namibia Delegation Explores Direct India Diamond Trade

    Namibia Delegation Explores Direct India Diamond Trade

    • All News
    • Gold
    • Diamond
    • Silver
    • Platinum
    • Gemstones
    • CZ & Lab Grown Diamonds
    • Association & Councils
    Joyalukkas and Kalyan Jewellers Win Tamil Nadu Government Gold Ring Scheme Contract in 70:30 Ratio

    Joyalukkas and Kalyan Jewellers Win Tamil Nadu Government Gold Ring Scheme Contract in 70:30 Ratio

    Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

    Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

    Joyalukkas Unveils Newly Renovated South Rampart Showroom in Thanjavur with Grand Reopening

    Joyalukkas Unveils Newly Renovated South Rampart Showroom in Thanjavur with Grand Reopening

    GSI Issues India’s First Pigeon Blood Reports

    GSI Issues India’s First Pigeon Blood Reports

    Joyalukkas and Kalyan Jewellers Win Tamil Nadu Government Gold Ring Scheme Contract in 70:30 Ratio

    Joyalukkas and Kalyan Jewellers Win Tamil Nadu Government Gold Ring Scheme Contract in 70:30 Ratio

    PNG Jewellers Mangalsutra Mahotsav Returns for Shravan 2026

    PNG Jewellers Mangalsutra Mahotsav Returns for Shravan 2026

    Sky Gold and Diamonds Enters MSCI India Domestic Small Cap Index

    Sky Gold and Diamonds Enters MSCI India Domestic Small Cap Index

    BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

    BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

    GSI Issues India’s First Pigeon Blood Reports

    GSI Issues India’s First Pigeon Blood Reports

    Keemti Jewels Targets 88 Stores by December 2026

    Keemti Jewels Targets 88 Stores by December 2026

    Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

    Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

    BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

    BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

    BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

    BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

    PNG Jewellers Enters NCR with New Store in Gurugram

    PNG Jewellers Enters NCR with New Store in Gurugram

    Senco Gold and Diamonds Brings Exclusive Jewellery Exhibition to Bikaner

    Senco Gold and Diamonds Brings Exclusive Jewellery Exhibition to Bikaner

    Gargi by P N Gadgil and Sons Unveils Rakhi Collection 2026

    Gargi by P N Gadgil and Sons Unveils Rakhi Collection 2026

    Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

    Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

    GSI Issues India’s First Pigeon Blood Reports

    GSI Issues India’s First Pigeon Blood Reports

    Keemti Jewels Targets 88 Stores by December 2026

    Keemti Jewels Targets 88 Stores by December 2026

    Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

    Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

    Celebrate Onam with Floral-Inspired Jewellery by Candere

    Celebrate Onam with Floral-Inspired Jewellery by Candere

    Zen Diamond India Raksha Bandhan Gift Guide

    Zen Diamond India Raksha Bandhan Gift Guide

    SVAR Gaming: World’s 1st Gems and Jewellery Media Brand to Introduce an Interactive Gaming Experience

    SVAR Gaming: World’s 1st Gems and Jewellery Media Brand to Introduce an Interactive Gaming Experience

    Hon’ble CM Bhajan Lal Sharma Unveils JJS 2026 Theme Poster

    Hon’ble CM Bhajan Lal Sharma Unveils JJS 2026 Theme Poster

    Mayavé’s Retail Debut Redefines Traditional Jewellery Codes

    Mayavé’s Retail Debut Redefines Traditional Jewellery Codes

    Verlas Independence Day Sale Offers 30% Off Diamond Jewelry

    Verlas Independence Day Sale Offers 30% Off Diamond Jewelry

    Tanvi Group: India’s Premier Gold and Silver Jewellery Manufacturer Transforming Smart Weight Jewellery

    Tanvi Group: India’s Premier Gold and Silver Jewellery Manufacturer Transforming Smart Weight Jewellery

    SVAR Gaming: World’s 1st Gems and Jewellery Media Brand to Introduce an Interactive Gaming Experience

    SVAR Gaming: World’s 1st Gems and Jewellery Media Brand to Introduce an Interactive Gaming Experience

    Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

    Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

    Jos Alukkas Announces Exclusive Onam Offers Across Kerala

    Jos Alukkas Announces Exclusive Onam Offers Across Kerala

    India’s Gem and Jewellery Exports Rise 2.44% to US$ 9.17 Billion

    India’s Gem and Jewellery Exports Rise 2.44% to US$ 9.17 Billion

    Namibia Delegation Explores Direct India Diamond Trade

    Namibia Delegation Explores Direct India Diamond Trade

  • AI Bulletin
  • Spotlight
    • Interviews
    • Talkshow
  • Trends
    Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

    Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

    GSI Issues India’s First Pigeon Blood Reports

    GSI Issues India’s First Pigeon Blood Reports

    Keemti Jewels Targets 88 Stores by December 2026

    Keemti Jewels Targets 88 Stores by December 2026

    Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

    Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

  • Events
  • SVAR Gaming
  • About Us
  • Contact Us
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    • Home
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    • Home
    • Publications
      • Magazine
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    • About Us
    • Contact Us
    • Home
    • Publications
      • Magazine
      • Newsletter
    • News
      • All News
      • Gold
      • Diamond
      • Silver
      • Platinum
      • Gemstones
      • CZ & Lab Grown Diamonds
      • Association & Councils
      Joyalukkas and Kalyan Jewellers Win Tamil Nadu Government Gold Ring Scheme Contract in 70:30 Ratio

      Joyalukkas and Kalyan Jewellers Win Tamil Nadu Government Gold Ring Scheme Contract in 70:30 Ratio

      Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

      Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

      Joyalukkas Unveils Newly Renovated South Rampart Showroom in Thanjavur with Grand Reopening

      Joyalukkas Unveils Newly Renovated South Rampart Showroom in Thanjavur with Grand Reopening

      GSI Issues India’s First Pigeon Blood Reports

      GSI Issues India’s First Pigeon Blood Reports

      Joyalukkas and Kalyan Jewellers Win Tamil Nadu Government Gold Ring Scheme Contract in 70:30 Ratio

      Joyalukkas and Kalyan Jewellers Win Tamil Nadu Government Gold Ring Scheme Contract in 70:30 Ratio

      PNG Jewellers Mangalsutra Mahotsav Returns for Shravan 2026

      PNG Jewellers Mangalsutra Mahotsav Returns for Shravan 2026

      Sky Gold and Diamonds Enters MSCI India Domestic Small Cap Index

      Sky Gold and Diamonds Enters MSCI India Domestic Small Cap Index

      BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

      BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

      GSI Issues India’s First Pigeon Blood Reports

      GSI Issues India’s First Pigeon Blood Reports

      Keemti Jewels Targets 88 Stores by December 2026

      Keemti Jewels Targets 88 Stores by December 2026

      Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

      Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

      BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

      BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

      BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

      BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

      PNG Jewellers Enters NCR with New Store in Gurugram

      PNG Jewellers Enters NCR with New Store in Gurugram

      Senco Gold and Diamonds Brings Exclusive Jewellery Exhibition to Bikaner

      Senco Gold and Diamonds Brings Exclusive Jewellery Exhibition to Bikaner

      Gargi by P N Gadgil and Sons Unveils Rakhi Collection 2026

      Gargi by P N Gadgil and Sons Unveils Rakhi Collection 2026

      Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

      Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

      GSI Issues India’s First Pigeon Blood Reports

      GSI Issues India’s First Pigeon Blood Reports

      Keemti Jewels Targets 88 Stores by December 2026

      Keemti Jewels Targets 88 Stores by December 2026

      Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

      Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

      Celebrate Onam with Floral-Inspired Jewellery by Candere

      Celebrate Onam with Floral-Inspired Jewellery by Candere

      Zen Diamond India Raksha Bandhan Gift Guide

      Zen Diamond India Raksha Bandhan Gift Guide

      SVAR Gaming: World’s 1st Gems and Jewellery Media Brand to Introduce an Interactive Gaming Experience

      SVAR Gaming: World’s 1st Gems and Jewellery Media Brand to Introduce an Interactive Gaming Experience

      Hon’ble CM Bhajan Lal Sharma Unveils JJS 2026 Theme Poster

      Hon’ble CM Bhajan Lal Sharma Unveils JJS 2026 Theme Poster

      Mayavé’s Retail Debut Redefines Traditional Jewellery Codes

      Mayavé’s Retail Debut Redefines Traditional Jewellery Codes

      Verlas Independence Day Sale Offers 30% Off Diamond Jewelry

      Verlas Independence Day Sale Offers 30% Off Diamond Jewelry

      Tanvi Group: India’s Premier Gold and Silver Jewellery Manufacturer Transforming Smart Weight Jewellery

      Tanvi Group: India’s Premier Gold and Silver Jewellery Manufacturer Transforming Smart Weight Jewellery

      SVAR Gaming: World’s 1st Gems and Jewellery Media Brand to Introduce an Interactive Gaming Experience

      SVAR Gaming: World’s 1st Gems and Jewellery Media Brand to Introduce an Interactive Gaming Experience

      Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

      Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

      Jos Alukkas Announces Exclusive Onam Offers Across Kerala

      Jos Alukkas Announces Exclusive Onam Offers Across Kerala

      India’s Gem and Jewellery Exports Rise 2.44% to US$ 9.17 Billion

      India’s Gem and Jewellery Exports Rise 2.44% to US$ 9.17 Billion

      Namibia Delegation Explores Direct India Diamond Trade

      Namibia Delegation Explores Direct India Diamond Trade

      • All News
      • Gold
      • Diamond
      • Silver
      • Platinum
      • Gemstones
      • CZ & Lab Grown Diamonds
      • Association & Councils
      Joyalukkas and Kalyan Jewellers Win Tamil Nadu Government Gold Ring Scheme Contract in 70:30 Ratio

      Joyalukkas and Kalyan Jewellers Win Tamil Nadu Government Gold Ring Scheme Contract in 70:30 Ratio

      Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

      Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

      Joyalukkas Unveils Newly Renovated South Rampart Showroom in Thanjavur with Grand Reopening

      Joyalukkas Unveils Newly Renovated South Rampart Showroom in Thanjavur with Grand Reopening

      GSI Issues India’s First Pigeon Blood Reports

      GSI Issues India’s First Pigeon Blood Reports

      Joyalukkas and Kalyan Jewellers Win Tamil Nadu Government Gold Ring Scheme Contract in 70:30 Ratio

      Joyalukkas and Kalyan Jewellers Win Tamil Nadu Government Gold Ring Scheme Contract in 70:30 Ratio

      PNG Jewellers Mangalsutra Mahotsav Returns for Shravan 2026

      PNG Jewellers Mangalsutra Mahotsav Returns for Shravan 2026

      Sky Gold and Diamonds Enters MSCI India Domestic Small Cap Index

      Sky Gold and Diamonds Enters MSCI India Domestic Small Cap Index

      BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

      BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

      GSI Issues India’s First Pigeon Blood Reports

      GSI Issues India’s First Pigeon Blood Reports

      Keemti Jewels Targets 88 Stores by December 2026

      Keemti Jewels Targets 88 Stores by December 2026

      Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

      Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

      BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

      BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

      BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

      BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

      PNG Jewellers Enters NCR with New Store in Gurugram

      PNG Jewellers Enters NCR with New Store in Gurugram

      Senco Gold and Diamonds Brings Exclusive Jewellery Exhibition to Bikaner

      Senco Gold and Diamonds Brings Exclusive Jewellery Exhibition to Bikaner

      Gargi by P N Gadgil and Sons Unveils Rakhi Collection 2026

      Gargi by P N Gadgil and Sons Unveils Rakhi Collection 2026

      Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

      Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

      GSI Issues India’s First Pigeon Blood Reports

      GSI Issues India’s First Pigeon Blood Reports

      Keemti Jewels Targets 88 Stores by December 2026

      Keemti Jewels Targets 88 Stores by December 2026

      Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

      Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

      Celebrate Onam with Floral-Inspired Jewellery by Candere

      Celebrate Onam with Floral-Inspired Jewellery by Candere

      Zen Diamond India Raksha Bandhan Gift Guide

      Zen Diamond India Raksha Bandhan Gift Guide

      SVAR Gaming: World’s 1st Gems and Jewellery Media Brand to Introduce an Interactive Gaming Experience

      SVAR Gaming: World’s 1st Gems and Jewellery Media Brand to Introduce an Interactive Gaming Experience

      Hon’ble CM Bhajan Lal Sharma Unveils JJS 2026 Theme Poster

      Hon’ble CM Bhajan Lal Sharma Unveils JJS 2026 Theme Poster

      Mayavé’s Retail Debut Redefines Traditional Jewellery Codes

      Mayavé’s Retail Debut Redefines Traditional Jewellery Codes

      Verlas Independence Day Sale Offers 30% Off Diamond Jewelry

      Verlas Independence Day Sale Offers 30% Off Diamond Jewelry

      Tanvi Group: India’s Premier Gold and Silver Jewellery Manufacturer Transforming Smart Weight Jewellery

      Tanvi Group: India’s Premier Gold and Silver Jewellery Manufacturer Transforming Smart Weight Jewellery

      SVAR Gaming: World’s 1st Gems and Jewellery Media Brand to Introduce an Interactive Gaming Experience

      SVAR Gaming: World’s 1st Gems and Jewellery Media Brand to Introduce an Interactive Gaming Experience

      Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

      Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

      Jos Alukkas Announces Exclusive Onam Offers Across Kerala

      Jos Alukkas Announces Exclusive Onam Offers Across Kerala

      India’s Gem and Jewellery Exports Rise 2.44% to US$ 9.17 Billion

      India’s Gem and Jewellery Exports Rise 2.44% to US$ 9.17 Billion

      Namibia Delegation Explores Direct India Diamond Trade

      Namibia Delegation Explores Direct India Diamond Trade

    • AI Bulletin
    • Spotlight
      • Interviews
      • Talkshow
    • Trends
      Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

      Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

      GSI Issues India’s First Pigeon Blood Reports

      GSI Issues India’s First Pigeon Blood Reports

      Keemti Jewels Targets 88 Stores by December 2026

      Keemti Jewels Targets 88 Stores by December 2026

      Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

      Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

    • Events
    • SVAR Gaming
    • About Us
    • Contact Us
    SVAR Media Network logo – India's leading jewelry magazine and media platform
    • Home
    • Publications
      • Magazine
      • Newsletter
    • News
      • All News
      • Gold
      • Diamond
      • Silver
      • Platinum
      • Gemstones
      • CZ & Lab Grown Diamonds
      • Association & Councils
      Joyalukkas and Kalyan Jewellers Win Tamil Nadu Government Gold Ring Scheme Contract in 70:30 Ratio

      Joyalukkas and Kalyan Jewellers Win Tamil Nadu Government Gold Ring Scheme Contract in 70:30 Ratio

      Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

      Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

      Joyalukkas Unveils Newly Renovated South Rampart Showroom in Thanjavur with Grand Reopening

      Joyalukkas Unveils Newly Renovated South Rampart Showroom in Thanjavur with Grand Reopening

      GSI Issues India’s First Pigeon Blood Reports

      GSI Issues India’s First Pigeon Blood Reports

      Joyalukkas and Kalyan Jewellers Win Tamil Nadu Government Gold Ring Scheme Contract in 70:30 Ratio

      Joyalukkas and Kalyan Jewellers Win Tamil Nadu Government Gold Ring Scheme Contract in 70:30 Ratio

      PNG Jewellers Mangalsutra Mahotsav Returns for Shravan 2026

      PNG Jewellers Mangalsutra Mahotsav Returns for Shravan 2026

      Sky Gold and Diamonds Enters MSCI India Domestic Small Cap Index

      Sky Gold and Diamonds Enters MSCI India Domestic Small Cap Index

      BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

      BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

      GSI Issues India’s First Pigeon Blood Reports

      GSI Issues India’s First Pigeon Blood Reports

      Keemti Jewels Targets 88 Stores by December 2026

      Keemti Jewels Targets 88 Stores by December 2026

      Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

      Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

      BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

      BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

      BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

      BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

      PNG Jewellers Enters NCR with New Store in Gurugram

      PNG Jewellers Enters NCR with New Store in Gurugram

      Senco Gold and Diamonds Brings Exclusive Jewellery Exhibition to Bikaner

      Senco Gold and Diamonds Brings Exclusive Jewellery Exhibition to Bikaner

      Gargi by P N Gadgil and Sons Unveils Rakhi Collection 2026

      Gargi by P N Gadgil and Sons Unveils Rakhi Collection 2026

      Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

      Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

      GSI Issues India’s First Pigeon Blood Reports

      GSI Issues India’s First Pigeon Blood Reports

      Keemti Jewels Targets 88 Stores by December 2026

      Keemti Jewels Targets 88 Stores by December 2026

      Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

      Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

      Celebrate Onam with Floral-Inspired Jewellery by Candere

      Celebrate Onam with Floral-Inspired Jewellery by Candere

      Zen Diamond India Raksha Bandhan Gift Guide

      Zen Diamond India Raksha Bandhan Gift Guide

      SVAR Gaming: World’s 1st Gems and Jewellery Media Brand to Introduce an Interactive Gaming Experience

      SVAR Gaming: World’s 1st Gems and Jewellery Media Brand to Introduce an Interactive Gaming Experience

      Hon’ble CM Bhajan Lal Sharma Unveils JJS 2026 Theme Poster

      Hon’ble CM Bhajan Lal Sharma Unveils JJS 2026 Theme Poster

      Mayavé’s Retail Debut Redefines Traditional Jewellery Codes

      Mayavé’s Retail Debut Redefines Traditional Jewellery Codes

      Verlas Independence Day Sale Offers 30% Off Diamond Jewelry

      Verlas Independence Day Sale Offers 30% Off Diamond Jewelry

      Tanvi Group: India’s Premier Gold and Silver Jewellery Manufacturer Transforming Smart Weight Jewellery

      Tanvi Group: India’s Premier Gold and Silver Jewellery Manufacturer Transforming Smart Weight Jewellery

      SVAR Gaming: World’s 1st Gems and Jewellery Media Brand to Introduce an Interactive Gaming Experience

      SVAR Gaming: World’s 1st Gems and Jewellery Media Brand to Introduce an Interactive Gaming Experience

      Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

      Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

      Jos Alukkas Announces Exclusive Onam Offers Across Kerala

      Jos Alukkas Announces Exclusive Onam Offers Across Kerala

      India’s Gem and Jewellery Exports Rise 2.44% to US$ 9.17 Billion

      India’s Gem and Jewellery Exports Rise 2.44% to US$ 9.17 Billion

      Namibia Delegation Explores Direct India Diamond Trade

      Namibia Delegation Explores Direct India Diamond Trade

      • All News
      • Gold
      • Diamond
      • Silver
      • Platinum
      • Gemstones
      • CZ & Lab Grown Diamonds
      • Association & Councils
      Joyalukkas and Kalyan Jewellers Win Tamil Nadu Government Gold Ring Scheme Contract in 70:30 Ratio

      Joyalukkas and Kalyan Jewellers Win Tamil Nadu Government Gold Ring Scheme Contract in 70:30 Ratio

      Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

      Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone

      Joyalukkas Unveils Newly Renovated South Rampart Showroom in Thanjavur with Grand Reopening

      Joyalukkas Unveils Newly Renovated South Rampart Showroom in Thanjavur with Grand Reopening

      GSI Issues India’s First Pigeon Blood Reports

      GSI Issues India’s First Pigeon Blood Reports

      Joyalukkas and Kalyan Jewellers Win Tamil Nadu Government Gold Ring Scheme Contract in 70:30 Ratio

      Joyalukkas and Kalyan Jewellers Win Tamil Nadu Government Gold Ring Scheme Contract in 70:30 Ratio

      PNG Jewellers Mangalsutra Mahotsav Returns for Shravan 2026

      PNG Jewellers Mangalsutra Mahotsav Returns for Shravan 2026

      Sky Gold and Diamonds Enters MSCI India Domestic Small Cap Index

      Sky Gold and Diamonds Enters MSCI India Domestic Small Cap Index

      BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

      BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

      GSI Issues India’s First Pigeon Blood Reports

      GSI Issues India’s First Pigeon Blood Reports

      Keemti Jewels Targets 88 Stores by December 2026

      Keemti Jewels Targets 88 Stores by December 2026

      Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

      Raksha Bandhan Gifts: Timeless Keepsakes from Candere by Kalyan

      BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

      BSM Brazil 2027 Returns to São Paulo with Expanded Global Presence

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      Home » News » The Intricate Art of Diamond Cutting by De Beers Forevermark: Unveiling the Science and Craft Behind Dazzling Gems
      News

      The Intricate Art of Diamond Cutting by De Beers Forevermark: Unveiling the Science and Craft Behind Dazzling Gems

      By adminSeptember 12, 20235 Mins Read
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      THE INTRICATE ART OF DIAMOND CUTTING BY DE BEERS FOREVERMARK: UNVEILING THE SCIENCE AND CRAFT BEHIND DAZZLING GEMS

      12th September 2023

      Delve into the World of Diamonds with De Beers Forevermark: A Comprehensive Guide to the 4C’s, Diamond Shapes, and the Mesmerizing Play of Light. From understanding the critical role of Cut in shaping a diamond’s brilliance to exploring the myriad of diamond shapes available, this guide is your key to making informed choices when acquiring these rare treasures. Discover the science of optics and how it influences a diamond’s sparkle, as well as the resurgence of classic cuts like the rose cut and Old European cut. If you’re a Gen Z or late Millennial buyer, this is your essential roadmap to owning a timeless symbol of elegance and luxury.

      Shine Bright Like a Diamond! Stay A Cut Above the Shape of Things

      What did the shiny diamond say to the old rock wooing her?  ‘Leave me alone! I have been under a lot of pressure lately!’ Light takes aside, most of us crave diamonds for their rarity and brilliance. Could we be as interested in the BTS (behind the scenes) of diamond production? The science, and craft, is fascinating.

      We tend to time our first purchase with our early big moments. That first pendant to go with our second month on the job. Or that engagement ring that our significant other sealed the deal with. We may well be very new to jewellery acquisition at this stage in our lives. Hence in order to turn a thing of beauty to a joy forever, a little know how is key.

      A diamond’s quality and value are assessed by the 4C’s, first amongst which is Cut. There is a fifth parameter, an S, which refers to the shape of the diamond. These properties are often confused. However, cut precedes shape. In effect, the choice of cut creates the rock’s ultimate shape. Among recent brides, look at Kiara Advani’s engagement ring, for example. Her huge oval-shaped solitaire was adorned on a band made with round brilliant cut diamonds in pave-setting.

      Cut leads to symmetry and is a function of how well the diamond has been analysed for possible facets, angularities and then polished. These impact how much light the diamond emits and therefore the degree to which it sparkles. These different types of light reflection are referred to as brilliance, fire (flashes of colour) and scintillation (how light reflects with movement). At De Beers Forevermark we grade the cut on a 4-point scale covering Fair, Good, Very Good and Excellent. Customers will appreciate that the diamonds are only cut grade of Very Good or Excellent.

      As far as shapes go, diamonds span a spectrum of geometry and art. Round, Square, Rectangular, Oval, Princess, Emerald, Cushion, Heart, Radiant, Marquise, Asscher, Pear, Trapeze and Baguette are some of the distinctive shapes available. From the classic round shaped, to vintage style cushions with rounded corners, to the more contemporary princess style, modern brides are spoilt for choice with engagement rings from the romantic to the sophisticated.

      Diamond cuts are a complex subject for non-professionals. The master diamond cutter needs to engage a high level of skills, mathematical calculations, craftsmanship and decision making in order to hew a sparkler out of the initial rough stone. So, if you prefer starting with the style you wish to sport, that is deciding on the shape that speaks to you first, do pay attention to the cut of your gem. Because that will determine the intensity and flamboyance of your dazzle.

      Science of optics tells us that the more faces or facets to the diamond’s outline and shape, the more opportunity for light to bounce off them and reflect, refract or simply disperse. This creates a dance of light playing up the beauty of a diamond.

      We see this in the popular round brilliant, whose 58 facets are designed to maximise brightness and fire. The brilliant cut is also particularly popular with pear, marquise, oval, and cushions. However, not everybody prefers this white-hot flash and some iconic engagement rings, including Grace Kelly’s and Elizabeth Taylor’s, have been step-cut emerald shapes. The step cut is known for strong clean lines and art deco feel, in effect creating the illusion of a ‘hall of mirrors’.

      While cutting techniques and technologies evolve, several archival cuts are being revisited – for example, the rose cut or the hand cut ‘Old European’ which lend a soft glow to Cushion shapes. Remember, a weak choice of cut can result in a disbalanced, asymmetrical outline, something that commonly affects poorly cut pear shapes, for example. In a badly cut diamond, the light goes in the top, leaks out through the sides and ends up looking dull.

      Our research shows that more than half (56%) of diamond purchase in the country is contributed by Gen Zs and late Millennials (age group of 18-35 years). If you are one of our young buyers, wondering how to proceed, dive into the cut behind the shape you desire and get ready to own one of the world’s rarest treasures.

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