Jennifer Winget has entered a new creative chapter with Ekatra Jewels as co creator of NOT JUST ONE, a solitaire jewellery collection inspired by her personal relationship with jewellery, style and the many facets of a woman.
Quick Summary
- Jennifer Winget has co-created Ekatra Jewels’ new solitaire collection, NOT JUST ONE.
- The collection features seven diamond shapes representing different qualities and facets of the same woman.
- The seven shapes are Round, Marquise, Heart, Pear, Oval, Emerald and Multi shape.
- Winget was involved in selecting shapes, considering scale, settings and how the pieces can be worn together.
- Ekatra’s hollow gold construction is designed to keep the jewellery lightweight and comfortable for everyday wear.
- The collection combines Winget’s creative perspective with Ekatra’s lab grown diamond and fine jewellery expertise.
- Ekatra follows a farm to finger model, growing, cutting and finishing its diamonds in house.
- The collection features Ekatra’s Shristi Ratna™ cut, which holds a granted design patent in India.
A New Creative Chapter for Jennifer Winget
Jennifer Winget has spent two decades stepping into different versions of women on screen. Now, she has stepped into a new creative field as a co creator with Ekatra Jewels, with the launch of NOT JUST ONE, her new solitaire jewellery collection. Inspired by her own relationship with jewellery and personal style, the collection marks a shift from simply wearing jewellery to having a hand in creating it.
Seven Diamond Shapes, Seven Facets
The collection brings together seven diamond shapes, each representing a quality that can exist within the same woman: Round for Confidence, Marquise for Courage, Heart for Nurturing and Love, Pear for Curiosity and Creativity, Oval for Clarity and Mindfulness, Emerald for Drive, and Multi shape for Authenticity. Rather than representing seven different women, the collection celebrates the many sides of one woman and the freedom to embrace more than one.
Winget’s Hands-On Role in the Collection
Winget has been closely involved in the making of the collection, from selecting the shapes to considering how each piece sits on the hand, the scale of the settings and how the designs can be mixed and worn together. For an actor who has spent years stepping into different characters, the process offered an opportunity to bring her own perspective into something from the ground up.
Jennifer Winget on Creating Something Personal
“I’ve spent twenty years playing different women and finding a little bit of myself in each of them. With this, I got to do something quite different. I wasn’t stepping into a character or someone else’s world. I was bringing my own perspective into something and seeing it take shape. It felt very personal to me because, for the first time, I was creating something that carried a part of who I am. This is the first time the thing carrying my name is something I actually made, and that was very special to me,” said Jennifer Winget.
Jewellery Designed for Everyday Wear
That personal perspective extends to the way Winget approaches jewellery. She gravitates towards pieces that become part of her everyday wardrobe rather than being reserved for special occasions. Reflecting that approach, NOT JUST ONE includes rings, earrings, pendants, bracelets, studs and drops that can be worn individually or combined across the different shapes. Ekatra’s proprietary hollow gold construction keeps the pieces lightweight and comfortable for everyday wear.
Jewellery as an Extension of Personal Style
“I’ve always believed that the jewellery you wear should feel like an extension of you. I’m not someone who saves everything for a special occasion. I have a few pieces that I reach for all the time because they become a part of your everyday life and, over time, they start carrying memories with them. So for me, it was important that this collection felt beautiful, but also effortless, wearable and personal,” said Winget.
A Campaign Built Around Different Moods
The idea behind the collection is also reflected in its campaign, which explores the seven shapes through different moods and everyday moments. Rather than treating the collection as seven separate looks, the campaign brings out the different emotions and qualities that each shape represents.
Celebrating the Many Sides of One Woman
“What I really loved about the idea was that we weren’t trying to put women into one box. We can be confident and vulnerable, driven and nurturing, curious and grounded, sometimes all in the same day. I think that is what makes being a woman so interesting. The seven shapes gave us a beautiful way to capture those different sides without saying that you have to choose just one,” said Winget.
Ekatra’s Lab Grown Diamond Expertise
The collection brings together Winget’s creative perspective with Ekatra’s expertise in lab grown diamonds and fine jewellery craftsmanship. Every diamond in NOT JUST ONE is grown, cut and finished in house by Ekatra through its farm to finger model. All Ekatra diamonds are Type IIa, described by the brand as the rarest form of diamond, accounting for roughly two per cent of diamonds globally. The collection also features Ekatra’s Shristi Ratna™ cut, which holds a granted design patent in India.
The Meaning Behind the Grown Diamond
For Winget, the choice of a grown diamond connects with the intention behind the collection.
“I liked the idea of a diamond that is created with intention. There is something quite meaningful about that for me. So much of who we become is shaped by the choices we make, the things we build and the experiences we go through. The idea of creating something with purpose felt very aligned with what this collection is trying to say about women,” said Winget.
Ekatra’s Philosophy of Co Creation
The collaboration is rooted in Ekatra’s wider philosophy of working with women as co creators rather than traditional ambassadors. Taking its name from the Sanskrit word meaning “together” or “coming together”, the brand brings together different perspectives, aesthetics and creative voices in the process of creating its jewellery. Its wider group of women collaborators includes Apoorva Mukhija, Pragya Kapoor and Jennifer Winget.
A Partnership Built on Creative Involvement
“What I really appreciated about working with Ekatra was that I never felt like I was simply lending my name to a collection. I was genuinely involved in the process and my opinions mattered, whether it was choosing the shapes, looking at the scale or thinking about how the pieces would actually sit and feel when you wear them. Ekatra means coming together, and that is exactly what this experience felt like. Everyone brought their own perspective, and somewhere in between all those ideas, NOT JUST ONE came together,” said Winget.
Ekatra Jewels Founder on the Collaboration
Pavitra Gandhi, Founder, Ekatra Jewels, said, “Jennifer didn’t want to be the face of a collection. She wanted to make one. That is the only kind of partnership we are interested in, women coming together to build, which is what the word has always meant.”
NOT JUST ONE Availability
NOT JUST ONE is available at ekatrajewels.com and Ekatra counters.
About Ektara Jewels
Ekatra Jewels is a design, technology and content company working in lab-grown diamonds and fine jewellery. The house grows its own diamonds and cuts them in-house — a farm-to-finger model — and holds a granted design patent for its Shristi Ratna™ cut, the first of four patented diamond designs. All Ekatra diamonds are Type IIa. The brand takes its name from the Sanskrit word for coming together, and builds its collections with women who create rather than endorse. ekatrajewels.com · @ekatrajewels
FAQs
Who co-created Ekatra Jewels’ NOT JUST ONE collection?
Jennifer Winget co-created NOT JUST ONE with Ekatra Jewels.
What is the concept behind NOT JUST ONE?
The collection celebrates the many sides of one woman through seven diamond shapes, each representing a different quality.
Which diamond shapes are featured in NOT JUST ONE?
The collection features Round, Marquise, Heart, Pear, Oval, Emerald and Multi shape diamonds.
What does each diamond shape represent?
Round represents Confidence, Marquise Courage, Heart Nurturing and Love, Pear Curiosity and Creativity, Oval Clarity and Mindfulness, Emerald Drive, and Multi shape Authenticity.
Are the diamonds in NOT JUST ONE lab grown diamonds?
Yes. The collection features Ekatra’s lab grown diamonds, which are grown, cut and finished in house through its farm to finger model.
What is Ekatra’s Shristi Ratna™ cut?
Shristi Ratna™ is a cut featured in the collection that holds a granted design patent in India.
Where is NOT JUST ONE available?
NOT JUST ONE is available at ekatrajewels.com and Ekatra counters.
Source: SVAR Media Network
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