P N Gadgil and Sons has announced celebrated actor Sonali Bendre as its Brand Ambassador for the brand’s flagship jewellery campaign launched on 8th May 2026. The campaign highlights the timeless relationship between Indian women, gold jewellery, grace, and heritage while reinforcing PNGS’s 192-year legacy of trust and craftsmanship.
Quick Summary
- P N Gadgil and Sons has appointed Sonali Bendre as its Brand Ambassador.
- The campaign officially launched on 8th May 2026.
- The campaign focuses on Mangalsutra and traditional jewellery collections.
- PNGS highlights its 192+ years of heritage and trust.
- Sonali Bendre represents grace, resilience, and cultural identity.
- The campaign celebrates jewellery as heirloom and emotional legacy.
Iconic Actor to Lead Brand’s Flagship Campaign
Iconic Actor to Lead Brand’s Flagship Campaign, launched on 8th May | Campaign Celebrates the Timeless Bond Between Women, Gold, and Grace
Campaign Announcement
Gadgil & Sons (PNGS), one of India’s most trusted jewellery brands with over 192+ years of legacy, today announced the appointment of celebrated actor Sonali Bendre as its Brand Ambassador. The campaign launched on 8th May 2026, with Sonali as the face of PNGS’s main brand identity — featuring the Mangalsutra, traditional jewellery collections, and the brand’s enduring promise of jewellery as heirloom, not merely adornment.
A Meeting of Legacies
The partnership is rooted in a rare alignment of values. Sonali Bendre is one of India’s most enduring cultural figures — an actor who rose to iconic status in the 1990s and 2000s, and who has since earned equal admiration for her resilience, authenticity, and grace. Her personal journey through adversity, faced with quiet courage, has made her a symbol of strength for generations of Indian women. As a mother deeply rooted in her Indian identity, she is a natural and powerful fit for a brand that has stood beside Indian families at their most meaningful moments for over 192+ years. For PNGS, she is not just a celebrity endorser — she is a cultural mirror. The Mangalsutra she wears in the campaign is not a prop; it is a statement about the women PNGS has always served and celebrated.
192 Years of Gold, Trust, and Heritage
Founded in 1832 in Sangli, Maharashtra, PNGS has grown from a family workshop to a pan-India retail presence synonymous with hallmarked gold, BIS-certified craftsmanship, and deep cultural heritage. The brand’s promise has always been gold that carries meaning — pieces designed for the milestones they mark, weddings, namakaran ceremonies, anniversaries, and the quiet devotion that defines the relationship between Indian women and their jewellery. The campaign that launched on 8th May extends that promise to a new generation — speaking to the woman who is both rooted and aspirational, who values her heritage without being bound by it.
Statement by Aditya Modak
Aditya Modak, CFO and COO, P N Gadgil and Sons, said:
“At PNGS, every piece of jewellery we create carries the weight of trust — trust built over 192+ years with millions of Indian families. Welcoming Sonali Bendre as our Brand Ambassador is a natural extension of that promise. She embodies the grace, strength, and cultural pride that define the women who wear our jewellery. This partnership is not just a campaign — it is a conversation we are beginning with a new generation of PNGS women, and we could not have found a more authentic voice to lead it.”
Statement by Sonali Bendre
“Jewellery, for Indian women, has never just been about adornment — it is about identity, memory, and love passed down through generations. P N Gadgil and Sons understands this at a cellular level, and that is what drew me to this partnership. Wearing PNGS jewellery is not a role I am playing — it is a reflection of who I am and what I believe in. I am honoured to be the face of a brand that has been woven into the fabric of so many Indian families’ stories over centuries.”
About P N Gadgil and Sons
Founded in 1832, P N Gadgil and Sons is one of India’s oldest and most trusted jewellery brands. Headquartered in Pune, Maharashtra, PNGS operates a growing network of retail showrooms across India and is known for its hallmarked, BIS-certified gold jewellery, deep cultural heritage, and unwavering commitment to customer trust. The brand serves millions of Indian families across their most meaningful life milestones.
FAQs
Who is the new Brand Ambassador of P N Gadgil and Sons?
Sonali Bendre has been appointed as the new Brand Ambassador of P N Gadgil and Sons.
When was the PNGS campaign launched?
The campaign was launched on 8th May 2026.
What does the new PNGS campaign focus on?
The campaign celebrates the timeless bond between Indian women, gold jewellery, grace, and heritage.
What jewellery collections are highlighted in the campaign?
The campaign highlights Mangalsutra and traditional jewellery collections.
How old is P N Gadgil and Sons?
P N Gadgil and Sons has a legacy of over 192 years and was founded in 1832.
Where is P N Gadgil and Sons headquartered?
P N Gadgil and Sons is headquartered in Pune, Maharashtra.
Source: SVAR Media Network
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