Platinum jewellery is witnessing strong global traction as record-high gold prices reshape consumer preferences, according to PGI’s Q4 2025 report.

Instamart and Kalyan Jewellers introduce a first-of-its-kind Gold Rate Protection feature, enabling customers to lock gold prices ahead of Akshaya Tritiya and benefit from the lower rate on purchase day.

Shringar House of Mangalsutra introduces its largest-ever seasonal collection with 3,000+ designs, reflecting shifting consumer preferences and strong demand ahead of Akshaya Tritiya 2026.

Senco Gold & Diamonds expands its retail footprint with its first Rourkela store launch, inaugurated by Bhumi Pednekar ahead of Akshaya Tritiya, bringing heritage craftsmanship and modern jewellery retail experience to the city.

Tiffany & Co.’s 2026 Mother’s Day campaign beautifully captures the emotional depth of motherhood through storytelling, legacy, and iconic jewelry pieces symbolizing strength and love.

Kindred Lubeck introduces Artifex Bride at NYC Bridal Week, blending antique diamond artistry with modern bridal design through a limited, highly curated collection.

Kalyan Jewellers unveils a culturally rich Poila Boishakh campaign highlighting Bangaliana, tradition, and the emotional value of gold jewellery across generations.

This Akshaya Tritiya, shift from impulse buying to informed decisions with #PehlaCheckIAGES. Understand how IAGES accreditation builds trust, ensures transparency, and safeguards your gold purchases.

Senco Gold & Diamonds introduces Bangle Utsav 2026, a campaign celebrating modern identity, craftsmanship, and self-expression through timeless jewellery traditions this Akshaya Tritiya.

World Diamond Day 2026 marked a historic global movement led by the Natural Diamond Council, bringing together industry leaders, retailers, and consumers across 50+ countries to celebrate the authenticity and emotional value of natural diamonds.