Candere Lifestyle Jewellery presents a thoughtfully curated collection of contemporary diamond jewellery inspired by Smriti Mandhana’s effortless elegance. Discover versatile bracelets, earrings and necklaces perfect for everyday styling, gifting and celebrating life’s special moments.

Zithara.AI has announced a strategic partnership with Palmonas to strengthen AI-led customer engagement in jewellery retail. Through its AI-native CRM platform, the collaboration aims to improve customer retention, personalise communication, and drive scalable revenue growth by connecting online and offline customer journeys.

VBJ, has launched its month-long Amazing Aadi Sale featuring exclusive festive offers on gold, diamond, platinum, silver, solitaire and precious stone jewellery across its Chennai showrooms until August 16, 2026.

GJC and SGL have entered into a strategic partnership to launch the dedicated SGL Pavilion at GJS Diwali Edition 2026. The initiative will feature 40 booths, an immersive SGL Experience Zone, leading diamond manufacturers, and the latest innovations in diamond certification and grading technology.

India’s gold market showed mixed demand trends as falling gold prices boosted jewellery purchases and ETF inflows, while bar and coin demand weakened. Domestic supply remained ample, imports declined, and retailers reported strong quarterly growth despite subdued overall consumer sentiment.

Sonani Jewels has introduced its first dedicated Men’s Collection featuring lab-grown diamond jewellery, responding to the growing global demand for men’s luxury accessories and the rise of conscious, self-expressive fine jewellery.

Pure Jewels has become one of the first jewellery brands to operationalize the UK–India CETA by dispatching its inaugural shipment of premium jewellery from India to the UK. The milestone highlights the company’s hybrid manufacturing model, promoting structured collaboration between the British and Indian jewellery industries.

Mumbai flagged off its first jewellery export consignment to the United Kingdom under the India–UK Comprehensive Economic and Trade Agreement (CETA), marking a historic milestone for India’s gem and jewellery industry and opening new opportunities through zero-duty market access.

Zen Diamond India’s Tören Collection celebrates the beauty of the monsoon with vibrant natural diamonds, precious gemstones, and contemporary gold jewellery inspired by the colours of a rainbow. Discover luxurious statement pieces crafted for weddings, festive celebrations, cocktail evenings, and elegant occasions.

Kalyan Jewellers has announced Bollywood actor Sara Ali Khan as its newest brand ambassador. Joining Amitabh Bachchan and Katrina Kaif, the partnership reinforces the brand’s commitment to trust, transparency, craftsmanship and connecting with a new generation of consumers.