SAY ‘I DO’ IN STYLE: PLATINUM LOVE BANDS FOR YOUR SUMMER WEDDING!
3rd May 2024
As we enter the summer wedding season, draw inspiration from your favourite celebrities when it comes to engagement ring choices. Celebrities worldwide have long favoured engagement rings set in platinum for their memorable “I Do” moments as this naturally white metal is renowned for its elegance, durability, and timeless appeal.
Platinum is 95% pure, and not only durable but also exceptionally dense, ensuring longevity without tarnishing or losing its inherent radiance over time. Its superior strength makes it the ideal setting for diamonds and gemstones, ensuring a secure hold while enhancing their brilliance. Leading designers and jewellery brands like Cartier, Harry Winston, Tiffany & Co., and Fred Leighton prefer platinum for its versatility and ability to showcase precious gemstones securely.
Setting jewellery in platinum ensures it stands out, making a bold style statement whether on the red carpet, intimate ceremonies, and special milestones. Platinum love bands symbolize enduring love and commitment, reflecting the sophisticated tastes of influential figures. Celebrities often choose engagement rings set in platinum for its natural white sheen, which accentuates the brilliance of diamonds and coloured gemstones, making them truly shine. The enduring allure of platinum engagement rings has solidified their status as a favourite among celebrity couples, who often flaunt stunning rings featuring sizable diamonds or vibrant coloured gemstones set in this precious metal.
Speaking on the latest trends when it comes to engagement rings set in platinum, Pallavi Sharma, Business Director, Platinum Guild International (PGI)- India said, “Influenced by global trends, Platinum Love Bands have emerged as a popular option in the world of engagement rings. Some interesting trends include the ‘Modern Vintage’ aesthetic- that blends traditional styles with contemporary design elements, offering a fresh take on classic designs, the “Three Stone or ‘Trinity’” rings, featuring diverse stone shapes set in platinum, symbolizing enduring love; and the “Toi Et Moi” – a style that is favoured by celebrities, and pairs two gems to represent intimate connections, with platinum ensuring durability. Couples are also exploring gemstone options beyond diamonds and solitaires along with an array of cuts, colours and bespoke designs, all set in platinum. This includes coloured gemstones like sapphires, tourmalines and emeralds, fancy cuts such as ovals, Asscher’s and cushions, a mix of unique elements like enamel, ceramic and coloured rhodium accents, alongside personalized touches like vintage details and engravings.”
Explore iconic celebrity engagement rings set in platinum and find inspiration for your own ‘I Do’ moment with Platinum Love Bands!
- Priyanka Chopra: Priyanka Chopra’s engagement ring features a cushion-cut center diamond of approximately 5 carats with tapered baguette diamonds on the side, set in platinum
- Beyonce: Beyoncé has been wearing this emerald-cut design by Lorraine Schwartz for over a decade. This reportedly flawless center diamond is 24-carats and features a split shank band, all set in platinum
- Anne Hathaway: Anne’s ring features an emerald-cut center diamond on a thin diamond-studded band, set in platinum. The ring was reportedly co-designed by her husband (who also happens to be a jewellery designer) since he wanted to make sure she would love the style
- Jessica Biel – vintage-inspired style set in platinum:A 6-carat diamond flanked by aquamarine stones set in platinum that Justin co-designed without any guidance from Jessica
- Kourtney Kardashian: Kourtney Kardashian’s engagement ring features an oval cut center diamond set in platinum
For more information on the season’s latest collection of Platinum Love Bands by PGI India, visit: https://platinumdaysoflove.com/
ABOUT PLATINUM GUILD INTERNATIONAL (PGI):
Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of
China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery. PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery. In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development.
PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.
PURITY ASSURANCE PROGRAM:
PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.
A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.
