Senco has strengthened its retail footprint in North Bengal with the launch of its third store in Siliguri. Located at City Centre Siliguri, the new House of Senco brings together multiple jewellery brands under one roof, offering customers an expanded selection across gold, diamond, platinum, lab-grown diamonds and men’s jewellery.
Quick Summary
- Senco has opened its third store in Siliguri.
- The new House of Senco is located at City Centre Siliguri.
- The store houses Senco, Everlite, Aham and Sennes under one roof.
- Customers can explore gold, diamond, platinum and lab-grown diamond jewellery.
- The expansion strengthens Senco’s retail presence across North Bengal.
Senco Expands Its Presence in North Bengal
Senco has launched its newest House of Senco store at City Centre Siliguri, further strengthening its presence in one of North Bengal’s most important commercial and retail hubs. The new outlet marks Senco’s third store in Siliguri. Conceived as a multi-brand jewelry destination, House of Senco brings together the strength of Senco’s growing portfolio under one roof, offering customers access to a wider spectrum of jewelry categories, designs and price points.
Wide Selection Across Jewellery Categories
Spanning approximately 581 sq. ft., the new store showcases Senco’s signature gold, diamond and platinum jewelry collections alongside specialized offerings from Everlite, the brand’s everyday fine jewelry line; and Sennes the Lab Grown Diamonds category, its contemporary luxury brand featuring design-forward lab-grown diamond jewelry. The store also offers a wide selection across 9KT, 14KT and 18KT jewelry, catering to evolving consumer preferences across everyday wear, gifting and occasion-led purchases.
Strategic Location to Serve Growing Consumer Demand
Strategically located at City Centre Siliguri in Matigara, the store is positioned to serve the growing aspirations of consumers across Siliguri and the wider North Bengal region. The format reflects Senco’s focus on expanding access to differentiated design, category innovation and an elevated retail experience while strengthening its presence in high-growth markets.
Leadership Perspective – Suvankar Sen
“We are delighted to further expand our presence in Siliguri with the launch of our third store in the city. Siliguri continues to be an important market for us, driven by strong consumer trust in the Senco brand and growing demand across jewelry segments. House of Senco reflects our strategy of building a diversified portfolio that caters to distinct consumer needs through offerings such as Everlite, Aham and Sennes, while continuing to strengthen our core jewellery business. By bringing these brands together under one roof, we can offer customers greater choice and a more comprehensive jewellery experience,” said Suvankar Sen, MD & CEO, Senco Gold Limited.
Leadership Perspective – Joita Sen
“At House of Senco, every brand has a distinct design identity and caters to a unique consumer mindset. While Senco celebrates timeless craftsmanship and heritage, Everlite focuses on contemporary everyday elegance, Aham addresses the growing demand for men’s jewelry, and Sennes reimagines luxury through design-led lab-grown diamond creations. Bringing these brands together allows us to offer customers a wider spectrum of styles, from traditional favorites and bridal jewelry to modern, versatile and innovation-led designs, ensuring there is something meaningful for every occasion, personality and preference,” said Joita Sen, Director and Head of Marketing and Design, Senco Gold Limited.
Official Store Inauguration
The ribbon-cutting ceremony was led by Mall Manager Mr. Yogesh Pradhan and Mrs. Urbashi Pradhan, alongside the Zonal Manager and Store Manager, marking the official opening of the new store.
Store Address
To explore the latest collections from House of Senco and Senco Gold & Diamonds’ and locate the nearest store, visit here.
Address:
House of Senco Siliguri Matigara City Centre GR, CCSG B0016 Block B, City Centre Siliguri Mouza Ujanu Matigara, Darjeeling, Siliguri West Bengal – 734010
About Senco Gold & Diamonds
Senco Gold Ltd. (Senco) is a leading pan-India jewelry retailer with a rich legacy spanning over 85 years and is the largest jewelry retailer in Eastern India by number of showrooms. The brand has been recognized as the 2nd Most Trusted Jewelry Brand by TRA for the fourth consecutive year and was also ranked among the Most Desired Jewelry Brands by TRA in 2024, outperforming several industry peers.
Strong Business Growth
Senco’s trailing twelve-month sales reached approximately ₹6,800 crore, demonstrating consistent year-on-year growth and reinforcing the brand’s strong market positioning. In October 2025, Senco Gold & Diamonds recorded its highest-ever retail sales of over ₹1,700 crore, registering a robust 56% YoY growth compared to October 2024. This performance included 60% YoY value growth in gold and 32% YoY value growth in diamonds. In terms of volume, the brand achieved 4% growth in gold, 5% growth in diamonds and 8% growth in silver.
Retail Network Expansion
Currently, Senco operates 198+ showrooms across 17 states in India, along with two international showrooms in Dubai, UAE, through a combination of company-owned and franchisee models. The brand offers multiple retail formats including Classic & Modern, D’Signia, Everlite, House of Senco and Sennes to cater to diverse customer segments and preferences.
West Bengal Presence
With this launch, Senco now operates 81 stores across West Bengal, including three stores in Siliguri.
Extensive Jewellery Portfolio
Senco Gold Ltd. offers an extensive portfolio of jewellery across gold, diamond, silver, platinum, and precious and semi-precious stones. With a catalogue of over 156,000 gold jewellery designs and 86,000 diamond jewellery designs, the brand presents a wide range of handcrafted creations. Most designs are developed in-house by Senco’s design team, working closely with skilled local karigars in Kolkata and across India, blending traditional craftsmanship with contemporary aesthetics.
FAQs
What is House of Senco?
House of Senco is Senco’s multi-brand jewellery retail format that brings together Senco, Everlite, Aham and Sennes under one roof.
Where is the new House of Senco store located?
The new store is located at City Centre Siliguri, Matigara, Siliguri, West Bengal.
Which jewellery categories are available at the new store?
The store offers gold, diamond, platinum, lab-grown diamond, men’s jewellery, and jewellery across 9KT, 14KT and 18KT.
How many Senco stores are now operational in Siliguri?
With this launch, Senco now operates three stores in Siliguri.
How many showrooms does Senco operate across India?
Senco operates 198+ showrooms across 17 states in India, along with two international showrooms in Dubai, UAE.
Source: SVAR Media Network
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