Stylori, one of India’s most loved silver jewellery brands, today announced the launch of its certified lab diamond collection with the opening of its flagship store at Anna Nagar, Chennai. The store was inaugurated by Actress Mirnalini Ravi, marking Stylori’s expansion into a new phase of modern, value-led precious jewellery.
Portfolio Expansion Beyond Silver
The launch strengthens Stylori’s presence in Chennai and expands its portfolio beyond silver into lab diamonds and 9Kt gold, offering customers greater choice supported by clear pricing, certified materials, and strong quality standards.
Founder’s Perspective on Lab Diamonds & Customer Choice
Speaking at the launch, Anand Ramanujam, Founder, Stylori and Knack Studios & Executive Director, NAC Jewellers, said:
Vision for Certified Jewellery Across Categories
“Lab diamonds allow us to rethink how precious jewellery is chosen and owned in India. With this launch, Stylori brings together certified lab diamonds, silver, and 9Kt gold through clear pricing and strong quality benchmarks, across everyday wear, occasion jewellery, statement pieces, solitaires, and traditional closed-setting styles. Our focus is on giving customers confidence, clarity, and the freedom to choose.”
Chairman’s View on Legacy and Brand Evolution
Commenting on the brand’s expansion, Anantha Padmanaban, Chairman & Managing Director, NAC Jewellers, said:
NAC Legacy and Responsible Growth
“For over a century, trust and craftsmanship have defined the NAC legacy. Stylori represents how that legacy evolves for a new generation, combining certification, transparency, and contemporary design with the values we have always stood for. The entry into lab diamonds is a natural extension of our long-term commitment to responsible growth and customer trust.”
Ceremonial Proceedings and Distinguished Attendees
The inauguration ceremony included the traditional lamp lighting and was attended by Mr R Jaganath and Mrs V Thangamalar Jaganath, Mr AAriyo Babu and Mrs Revathy Babu, Mrs Kutty Padmini, Mr Maragathavelu and Mrs Premakumari, and Mr Saran V J and Mrs Madhu Saran, alongside the Stylori and NAC leadership team, including Anantha Padmanabhan, Chairman & Managing Director, and Arjun Varadaraj, Executive Director, NAC Jewellers.
Showstopper’s Experience at the Launch
Addressing the press at the event, Actress Mirnalini Ravi said:
Contemporary Design and Ease of Choice
“What stood out for me was how clear and comfortable Stylori has made the experience of choosing lab diamonds. The designs feel contemporary, the pricing is straightforward, and there’s something that works just as well for everyday wear as it does for special occasions. It feels very in tune with how people shop for jewellery today.”
Social Responsibility and Community Contribution
As part of the inauguration, and in keeping with a long-standing family tradition of marking new beginnings with purpose, Stylori made a donation to the Good Life Centre, a registered non-governmental organisation established in 1996 that works to rehabilitate homeless children, support mentally and physically challenged individuals, and care for destitute children and senior citizens.
What Stylori Stands For
Stylori was created for consumers who want precious jewellery that reflects their taste and the way they live today. The brand focuses on clarity, value, and design intelligence, allowing customers to navigate precious jewellery with confidence.
Unified Offering Across Precious Categories
By bringing certified silver, lab diamonds, and 9Kt hallmarked gold together under one brand, Stylori offers a wide spectrum of jewellery across everyday essentials, occasion wear, bold statement pieces, solitaires, and traditional closed-setting styles. The newly launched lab diamond collection reinforces this vision and strengthens Stylori’s commitment to transparent, modern jewellery buying.
Industry-First Lab Diamond Innovations
The lab diamond collection introduces several industry firsts. Stylori is India’s first brand to offer lab diamond and silver jewellery under one roof, widening access to diamond jewellery across preferences and price points. It is also the first to introduce a “Any Shape. Any Size. One Price.” lab diamond offering, simplifying pricing while giving customers complete freedom of choice.
Hallmarked 9Kt Gold and Buy-Back Assurance
Stylori is also the first in India to offer hallmarked 9Kt gold lab diamond jewellery, supported by a 100 percent buy-back on gold, diamonds, and making charges, along with a lifetime exchange promise. These offerings are backed by NAC Jewellers’ trusted legacy since 1917, with certified 92.5 silver, BIS hallmarked 9Kt gold, and IGI-certified lab diamonds.
Retail Expansion: Phases 1 & 2
Phase 1: Strengthening Physical Retail Presence
Stylori has commenced Phase 1 of its retail expansion with the opening of five new stores, including the Anna Nagar flagship in Chennai. This phase focuses on strengthening the brand’s physical presence in key micro-markets and offering customers access to both its signature silver collections and the newly launched lab diamond range through a guided in-store experience.
Phase 2: National Expansion Strategy
In Phase 2, Stylori plans to open 5–10 additional stores across India. This phase will focus on entering high-potential cities and scaling faster through a mix of flagship-led visibility and access-driven formats, reinforcing Stylori’s position as a modern precious jewellery brand across both retail and digital channels.
NAC Jewellers Supports Good Life Centre with Community Contribution
NAC Jewellers also made a contribution by presenting a cheque of ₹1,00,000 to the Good Life Centre, reaffirming its commitment to social responsibility and community support, with the donation handed over by N. Anantha Padmanaban, Chairman, NAC Jewellers, during the event
About Stylori
Stylori is a value-led precious jewellery brand from the House of NAC Jewellers, offering certified 92.5 silver jewellery, certified lab diamonds, and 9Kt BIS hallmarked gold. Built for the way India dresses today, Stylori’s collections span everyday wear, occasion jewellery, statement pieces, solitaires, and traditional closed-setting styles, supported by clear pricing, certified materials, and strong quality benchmarks.
Stylori operates through a growing digital presence and an expanding network of retail stores across India, bringing modern design and trust-led buying together for today’s consumer.
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