VBJ has unveiled its Parro Collection, a distinctive jewellery line inspired by the beauty, symbolism, and vibrant spirit of the parrot. Combining traditional craftsmanship with contemporary aesthetics, the collection features exquisite creations in gold, diamonds, gemstones, and enamel, reflecting VBJ’s enduring legacy of innovation and heritage.
Quick Summary
- VBJ has launched the Parro Collection inspired by the parrot.
- The collection is crafted in gold, diamonds, gemstones, and coloured enamel.
- Designs blend heritage craftsmanship with contemporary aesthetics.
- The collection includes necklaces, earrings, bracelets, and rings.
- Parro reflects themes of prosperity, love, intelligence, and freedom.
- VBJ continues its legacy of creating meaningful jewellery rooted in tradition.
A Nature-Inspired Jewellery Collection
VBJ, India’s most trusted heirloom jewellery brand, proudly introduces PARRO – THE SIGNATURE PARROT COLLECTION inspired by one of nature’s most captivating creations, the parrot. Revered across cultures as a symbol of prosperity, love, intelligence and freedom, the parrot becomes the muse for a collection that transforms its vibrant personality into timeless works of wearable art.
Blending Heritage and Contemporary Expression
For over 125 years, VBJ has drawn inspiration from heritage, craftsmanship and the world around us to create jewellery that transcends ornamentation. With Parro, the brand reimagines the graceful bird through intricate silhouettes, sculptural forms and refined detailing, bringing together traditional artistry and contemporary expression in a collection that feels both playful and sophisticated.
Amarendran Vummidi on the Inspiration Behind Parro
Speaking about the collection, Amarendran Vummidi, Managing Partner, VBJ, said, “For generations, jewellery has been inspired by nature, but Parro goes beyond simply recreating its beauty. It captures the spirit of a creature that represents intelligence, companionship and joy across Indian traditions. At VBJ, every collection begins with a story, and Parro is our interpretation of how heritage can evolve into contemporary design while remaining deeply rooted in craftsmanship. These are pieces that invite conversation, emotion and individuality.”
Crafted in Gold, Diamonds and Gemstones
Crafted in gold and diamonds with accents of vibrant gemstones and coloured enamel, this premium collection reflects the elegance of the parrot, its emerald plumage, fluid movement and poised presence. The collection spans statement necklaces, earrings, bracelets and rings, each designed to capture the delicate balance between nature and luxury while remaining versatile enough for modern lifestyles.
Jewellery That Celebrates Individuality
Reflecting on the collection, Jithendra Vummidi, Managing Partner, VBJ, shared, ” Every jewellery purchase is deeply personal. It marks a memory, celebrates a milestone or simply reflects an individual’s unique style. With Parro, we wanted to create a collection that offers customers something truly distinctive: pieces that are versatile and timeless. Whether it’s a statement for a celebration or an elegant everyday companion, Parro allows every wearer to embrace jewellery that feels as expressive and individual as they are.”
VBJ’s Pursuit of Original Design
The collection reflects VBJ’s continued pursuit of original design, where every motif is meticulously developed at its in-house Creative Centre and brought to life through exceptional craftsmanship.
The Creative Journey Behind Parro
Speaking about the creative journey behind Parro, Anupam Karmakar, Creative Head at VBJ and WorldSkills Expert, said, “The journey from the familiar ‘kili’ motif to Parro was one of our most exciting creative challenges. Our vision was not to recreate the bird as it is, but to reinterpret its grace, personality and vibrant spirit into a contemporary design language that resonates with today’s wearer. Working closely with Ahalya, our Senior Executive Designer, we explored fluid forms, refined proportions and intricate detailing to strike the perfect balance between tradition and modernity. Every curve, gemstone placement and enamel accent has been thoughtfully composed so that each piece feels expressive yet timeless.”
A Legacy Rooted in India’s Heritage
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage. Continuing this legacy, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100ft Road.
Nature, Imagination and Heritage Unite
With Parro, VBJ once again demonstrates its ability to transform inspiration into exceptional jewellery, where nature, imagination and heritage come together to create designs that are as meaningful as they are beautiful.
About VBJ
VBJ is one of South India’s most trusted fine jewellery brands, offering exceptional value, diverse choices, and unmatched quality across diamond, gold, and silver jewellery. Established in 1900, VBJ has earned the trust of over five generations and continues to be a name synonymous with heritage and craftsmanship.
With two flagship stores in Chennai (Anna Salai and Anna Nagar) and a global presence through its Dallas showroom opened in October 2023, VBJ blends legacy with modernity to serve a wide range of jewellery connoisseurs. VBJ’s digital presence through www.vummidi.com allows patrons to explore elaborate collections online, while its dedicated silverware vertical www.vbjsilver.com, showcases masterful creations crafted from pure silver. The brand also boasts an in-house Creative Center and state-of-the-art manufacturing facility, enabling the design and production of timeless, original pieces that reflect both artistic finesse and generational expertise.
FAQ
What is the Parro Collection by VBJ?
The Parro Collection is a nature-inspired jewellery line by VBJ, featuring designs influenced by the beauty and symbolism of the parrot.
What materials are used in the Parro Collection?
The collection is crafted using gold, diamonds, vibrant gemstones, and coloured enamel.
What types of jewellery are included in the collection?
The collection includes statement necklaces, earrings, bracelets, and rings.
What does the parrot symbolize in the collection?
The parrot symbolizes prosperity, love, intelligence, freedom, companionship, and joy.
Who designed the Parro Collection?
The collection was developed by VBJ’s in-house Creative Centre, led by Creative Head Anupam Karmakar and Senior Executive Designer Ahalya.
What makes the Parro Collection unique?
The collection combines heritage-inspired craftsmanship with contemporary design, creating jewellery that is both expressive and timeless.
Source: SVAR Media Network
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