Browsing: diamond retail

Indriya, Aditya Birla Jewellery, has introduced a new benchmark in natural diamond selection by prioritising superior sparkle through advanced cut evaluation and light performance standards. With only one in five diamonds meeting its criteria and the launch of SparkleScope technology, the brand aims to redefine how Indian consumers evaluate and purchase diamond jewellery.

D.P. Jewellers, a venture of D.P. Abhushan Ltd. and Central India’s leading  family jeweller, is proud to announce the “World of Diamonds” exhibition in Ujjain and Udaipur from 21st January, to 1st February 2026. This year’s exhibition offers a fresh, modern look and feel that perfectly complements the luxury within.

De Beers Group, the world’s leading diamond company, marked a significant milestone in the Indian jewellery landscape with the official launch of the “Heera Hai Aapke Liye” program at IIJS Signature. The star-studded event featured actress Sonakshi Sinha, who joined Ms. Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, to unveil an initiative dedicated to making natural diamonds an integral part of daily life for the modern Indian consumer.