PNG Jewellers has announced Swarna Swaraj, a nation-first initiative designed to activate India’s dormant household gold reserves, reduce dependence on gold imports, and encourage responsible gold consumption through recirculation, lower-karat adoption, community outreach, and policy advocacy.
Browsing: Gold Recirculation
Kalyan Jewellers has unveiled the “Nation First – Gold4India Initiative,” a strategic framework designed to activate dormant household gold reserves, reduce India’s dependence on gold imports, and strengthen domestic gold recirculation through exchange programmes, monetisation services, grassroots awareness, and wider adoption of 18K jewellery.