This year, the festival will be celebrated on 30th April 2025. As the celebrations around Akshaya Tritiya evolve, the significance of purchasing ‘true white’ continues to hold great meaning as it symbolizes purity and auspiciousness. Besides being intrinsically white, Platinum jewellery with its 95% purity and timeless appeal, perfectly embodies the spirit of this occasion. One of the rarest & purest metals to exist on this planet, platinum is known for its naturally white hue that remains untarnished over time, making it a fitting choice for auspicious events.
