EMBRACING THE SPIRIT OF DIVERSITY, INCLUSION, AND EQUALITY, SENCO GOLD & DIAMONDS UNVEILS HEARTWARMING CAMPAIGN COUPLED WITH SPARKLING OFFERS FOR CUSTOMERS

Commitment to Diversity and Inclusion

Through this film, Senco aims to reaffirm its brand ethos of standing united and further championing a workplace where everyone, regardless of ability, contributes to our shared success.

A Message from the Director

Joita Sen, Director of Senco Gold & Diamonds, stated, “This Independence Day, we wanted to take a moment and celebrate the force behind our brand’s success. It’s the diversity within our employees that makes us truly unique. With our roots in Bengal, we could have thought of no better way than to represent our national anthem, ‘Jana Gana Mana’ by our employees. In order to cheer up our customers, we are also heavily investing to further expand our retail footprint and have planned a high-decibel campaign across India. All of this underpins Senco’s commitment to provide customers with exquisite designs coupled with superior craftsmanship.”

• YouTube Link: https://www.youtube.com/watch?v=6ldeIxwUrcs

Festive Offers and New Designs

Adding more glitter and warmth to the festivities, the brand has launched several promotional offers and new designs across product categories. This special offer celebrates the spirit of independence and the upcoming celebrations of Dhanteras, Bhai Dhooj, and Diwali as part of the new Azadi Utsav – Senco Chain Festival, a tribute to the unity in diversity that defines our great nation.

Exciting Discounts and Promotions

Featuring an extraordinary range of handcrafted chains that embody the spirit of freedom and craftsmanship, customers can enjoy exciting discounts as part of the Freedom Day offer. With up to 77% off on making charges on diamond jewellery and with an additional 3% off on the diamond value for purchases exceeding ₹2 lakh, the company is quite optimistic for the upcoming festive season. For consumers looking to invest in gold jewellery this season, there is up to 30% off on making charges. Additionally, the company has also launched lab-grown diamonds under its Sennes brand. Customers can also earn exclusive gift coupons valued at ₹77 per gram with gold jewellery purchases and ₹77 per transaction of ₹7,700 with diamond jewellery purchases.

More to Come for the Festive Season

Senco Gold & Diamonds has a tradition of delighting its customers with amazing offers, and as the big festivals of Diwali and Dhanteras approach, there’s much more to come. Stay tuned for even more exciting offers and surprises as Senco continues to bring you unparalleled value and stunning jewellery to make your festive celebrations truly special.

About Senco:

SENCO GOLD LIMITED is proposing, subject to applicable statutory and regulatory requirements, receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its Equity Shares and has filed the draft red herring prospectus dated April 14, 2022 (“DRHP”) with Securities and Exchange Board of India on April 15, 2022. The DRHP shall be available on the website of SEBI at www.sebi.gov.in, the websites of the Stock Exchanges i.e., BSE and NSE at www.bseindia.com and www.nseindia.com, respectively, and the websites of the BRLMs, i.e., IIFL Securities Limited, Ambit Private Limited and SBI Capital Markets Limited at www.iiflcap.com, www.ambit.co and www.sbicaps.com, respectively. Potential investors should note that investment in equity shares involves a high degree of risk. For details relating to such risk, please see the section entitled “Risk Factors” on page 30 of the DRHP. Potential investors should not rely on the DRHP filed with SEBI to make any investment decision.

The Equity Shares offered in the Offer have not been and will not be registered under the U.S. Securities Act or any state securities laws in the United States, and unless so registered, may not be offered or sold within the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act and in accordance with any applicable U.S. state securities laws. Accordingly, the Equity Shares are being offered and sold only outside the United States in ‘offshore transactions’ as defined in and in reliance on Regulation S under the U.S. Securities Act and the applicable laws of the jurisdictions where such offers and sales are made. There will be no public offering of the Equity Shares in the United States.

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