ORIGEM, a lab-grown diamond jewellery brand backed by Goldiam International Ltd., has introduced its 110% Lifetime Exchange Value proposition, offering customers 110% exchange value on the diamond value of their ORIGEM jewellery for life, along with 100% exchange value on gold at the prevailing gold rate.
Quick Summary
- ORIGEM has launched its “First-In-India” 110% Lifetime Exchange Value proposition.
- Customers receive 110% exchange value on the diamond value of their ORIGEM jewellery for life.
- The programme also offers 100% exchange value on gold at the prevailing gold rate, subject to applicable terms and conditions.
- The initiative is designed to encourage customers to revisit and upgrade their jewellery choices.
- ORIGEM aims to create a more contemporary and consumer-friendly jewellery ownership experience.
- The offer is live across ORIGEM Stores pan-India.
ORIGEM Introduces 110% Lifetime Exchange Value
ORIGEM, a lab-grown diamond jewellery brand backed by Goldiam International Ltd., has introduced its 110% Lifetime Exchange Value proposition, marking a significant step towards redefining how consumers perceive the long-term value of diamond jewellery.
Changing Consumer Expectations
As consumers become more experimental with personal style and increasingly seek value beyond the point of purchase, ORIGEM is rethinking what ownership can look like.
First-of-Its-Kind Exchange Proposition
The brand has introduced a first-of-its-kind 110% Lifetime Exchange Value proposition, offering customers 110% exchange value on the diamond value of their ORIGEM jewellery for life, along with 100% exchange value on gold at the prevailing gold rate (subject to applicable terms and conditions).
More Freedom to Upgrade Jewellery
The programme is designed to give consumers the option to revisit their jewellery choices more routinely – whether that means moving to a different design, celebrating a new milestone or simply choosing something that feels more relevant to them today. In doing so, ORIGEM is looking to make the purchase journey less about committing to one piece and more about creating room for choices along the way, while being rewarded for it.
Anmol Bhansali on Changing Consumer Behaviour
Anmol Bhansali, Managing Director, Goldiam International Limited, said, “The jewellery category has traditionally been built around the idea of permanence, but the consumer is changing. Today, personal style is far more fluid, and people want their purchases to work with the way they live and evolve. With ORIGEM’s 110% Lifetime Exchange Value, we are bringing that thinking into jewellery – giving consumers an added sense of confidence & financial security that their choice today will continue to hold value tomorrow. It is a step towards making the category more relevant to how consumers actually think and shop today. This is increasingly relevant in the lab grown diamond space, where we hope to encourage our customers to experiment frequently across a much larger variety of shapes than is otherwise affordable with natural diamonds.”
Abhinav Kumar on the Jewellery Journey
Abhinav Kumar, President, ORIGEM, said, “We believe the first purchase should be the beginning of the jewellery journey, not the end of it. Consumers should have the freedom to discover different designs and make new choices without feeling restricted by an earlier purchase. Our lifetime exchange programme is built to enable exactly that, to not just allow, but also to reward upgrading one’s jewellery while making the overall experience of owning Origem diamond jewellery more contemporary and consumer-friendly.”
Building a Differentiated Consumer Experience
The proposition also marks ORIGEM’s effort to build a differentiated consumer experience within the growing lab-grown diamond jewellery category. By placing greater emphasis on what happens after the purchase, the brand is expanding the conversation around jewellery from just acquisition to ownership.
A New Benchmark for Long-Term Value
With this initiative, ORIGEM aims to establish a new benchmark for how consumers perceive the longterm value of diamond jewellery — one that combines the emotional significance of the purchase with the freedom to fulfil new desires along the way.
Offer Available Across India
The offer is live across ORIGEM Stores pan-India.
About ORIGEM
ORIGEM is a modern lab-grown diamond jewellery brand backed by the legacy of Goldiam International Ltd., a publicly listed global leader in the export of fine diamond jewellery (NSE: GOLDIAM | BSE: 526729). With a mission to democratise solitaire jewellery, ORIGEM offers design-forward, ethically crafted pieces that combine international aesthetics, quality and accessible pricing. Today, ORIGEM has a growing retail presence across 14+ cities with 30+ stores in India and will soon come to an address near you!
● Website: http://www.origemindia.com
FAQs
What is ORIGEM’s 110% Lifetime Exchange Value?
ORIGEM’s 110% Lifetime Exchange Value offers customers 110% exchange value on the diamond value of their ORIGEM jewellery for life, along with 100% exchange value on gold at the prevailing gold rate, subject to applicable terms and conditions.
Is the 110% exchange value available for the lifetime of the jewellery?
Yes. The proposition offers customers 110% exchange value on the diamond value of their ORIGEM jewellery for life.
What exchange value is offered on gold?
ORIGEM offers 100% exchange value on gold at the prevailing gold rate, subject to applicable terms and conditions.
Why has ORIGEM introduced the lifetime exchange programme?
The programme is designed to give consumers the option to revisit their jewellery choices more routinely, whether they want a different design, are celebrating a new milestone or simply want something more relevant to them today.
Where is ORIGEM’s 110% Lifetime Exchange Value offer available?
The offer is live across ORIGEM Stores pan-India.
How does ORIGEM position its jewellery?
ORIGEM is a modern lab-grown diamond jewellery brand offering design-forward, ethically crafted pieces that combine international aesthetics, quality and accessible pricing.
Source: SVAR Media Network
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