Sennes launches its first exclusive lab-grown diamond store in Noida’s Gaur City Mall, marking a significant step in expanding its presence across key urban markets while introducing a modern lifestyle retail experience.
Quick Summary
- Sennes launches its first exclusive store in Noida at Gaur City Mall
- Marks the brand’s 12th store in India
- Focus on lab-grown diamond jewellery with lifestyle integration
- Launch offers include up to 50% off making charges and 30% off diamond value
- Store spans 670 sq. ft. with a modern retail experience
- Includes jewellery, leather accessories, and fragrances
- Expansion plan targets 30 stores by year-end
Launch Offers and Promotions
A month-long offer of up to 50% off on making charges, 30% off on diamond value, and up to 40% off on leather products to mark the launch
Expansion and Market Entry
Backed by the legacy and trust of Senco Gold & Diamonds, Sennes – Senco’s lab-grown diamond-focused lifestyle brand – announced the launch of its first exclusive store in Noida at Gaur City Mall. This marks Sennes’ 12th store in the country and its debut in the Noida market, further strengthening its presence across key urban centres.
Brand Positioning and Lifestyle Concept
Positioned at the intersection of sustainability and modern design, Sennes brings lab-grown diamond jewellery into a broader lifestyle context, alongside leather accessories and fragrances.
To celebrate the launch, Sennes is offering attractive introductory promotions, including up to 50% off on making charges and 30% off on diamond value, along with up to 40% off on leather products – creating a compelling entry point for customers to explore the brand.
Store Design and Experience
Spread across approximately 670 sq. ft., the newly launched store has been designed to deliver a modern, immersive retail experience, reflecting Sennes’ contemporary design language and its focus on a seamless customer journey. As an exclusive, company-owned outlet, the store reinforces the brand’s commitment to offering a consistent and elevated experience across locations.
Product Showcase and Highlights
The store showcases a curated selection of Sennes’ offerings across lab-grown diamond jewellery, leather accessories, and fragrances – bringing together craftsmanship with a distinctly modern aesthetic. Among the highlights are statement pieces such as the Pear Allure Diamond Ring (3.72 carat), Enchanting Interplay Diamond Ring, Classic Glamour Diamond Earrings, and Confident Glamour Diamond Earrings featuring striking blue stones. The leather collection includes versatile styles like the Vivace Sling Bag, available in multiple colours, and the Charisma Handbag with a distinctive croc-textured finish. The fragrance range further enhances the experience with offerings such as L’Euphorie, La Sérénité, L’Élégance, Le Désir, La Passion, and L’Harmonie, available in both 100ml and 50ml formats for men and women.
Leadership Perspective
Speaking on the launch, Ms. Joita Sen, Director and Head of Marketing, Senco Gold & Diamonds, said, “Noida consumers are both design-aware and decisively modern in how they approach jewellery today. With Sennes, our focus has been on introducing lab-grown diamonds not just as an alternative, but as part of a larger, design-led lifestyle. This store brings that vision together—where jewellery, leather, and fragrance exist as one cohesive experience. As we expand into Noida, the idea was to create a space that feels intuitive, contemporary, and clearly reflective of what Sennes stands for.”
Strategic Location Advantage
Strategically located at Gaur City Mall, the store is poised to become a key destination for shoppers in Noida, offering a refined retail environment that blends product innovation with a modern lifestyle experience.
Store Address
Address: Sennes Store, Gaur City Mall, Noida
About the Brand
Sennes, from the House of Senco Gold & Diamonds, is a lab-grown diamond-focused lifestyle brand that brings together lab-grown diamond jewellery, leather accessories, and fragrances within a modern, design-led ecosystem. Backed by Senco’s legacy of over eight decades of trust and craftsmanship. Positioned at the intersection of innovation and everyday luxury, Sennes introduces lab-grown diamonds not just as an alternative, but as a conscious, design-forward choice for the modern consumer.
Along with their jewellery range, Sennes extends the experience into thoughtfully designed leather accessories and fine fragrances, creating a more holistic lifestyle proposition. Each category is curated to reflect ease, functionality, and modern aesthetics, making it relevant for everyday use rather than occasional indulgence. The idea is to meet consumers where they are today: looking for versatile, well-designed products that integrate effortlessly into their daily routines, while still feeling elevated and distinctive.
With a growing presence across India, Sennes currently operates 12 stores in key urban markets, each designed to offer a consistent and immersive brand experience. As the brand continues to scale, it is focused on expanding its footprint to 30 stores by the end of the year, strengthening its accessibility and deepening engagement with consumers across cities.
FAQs
What is Sennes known for?
Sennes is a lab-grown diamond-focused lifestyle brand offering jewellery, leather accessories, and fragrances.
Where is the new Sennes store located?
The store is located at Gaur City Mall, Noida.
What offers are available during the launch?
Customers can avail up to 50% off on making charges, 30% off on diamond value, and up to 40% off on leather products.
What products are available at the store?
The store offers lab-grown diamond jewellery, leather accessories, and fragrances.
How many stores does Sennes currently operate?
Sennes currently operates 12 stores across India.
What is the brand’s expansion plan?
Sennes aims to expand to 30 stores by the end of the year.
Source: SVAR Media Network
About SVAR Media Network – India’s Best Source for Jewellery News, Magazines, Newsletters and Media
SVAR Media Network is India’s No. 1 Destination for Jewellery News, setting the gold standard in timely, trusted, & trend-driven coverage across the Gems & Jewellery industry. As the Most Followed Jewellery Magazine & Media House in India, SVAR delivers Daily Jewellery News India Updates, market insights, & global developments through its platforms like Jewellery Magazine, Newsletters, AI Powered News Bulletins, Website, Social Media, Podcasts, & much more.
Recognized as Asia’s one of the Best Media in Jewellery & one of the World’s Best Jewellery Media, SVAR Media Network sets Unparalleled Standards in the Gems & Jewellery industry. SVAR is the Most Trusted & Widely Read Voice in the Gems & Jewellery Community.
Renowned as India’s Best Jewellery Magazine & Leading Jewellery Media, SVAR blends legacy with cutting-edge innovation by delivering:
- Best in class Jewellery Magazine for the Gems & Jewellery Industry & Jewellery Enthusiasts
- Real-time AI-Powered Jewellery News via SVARA AI, the World’s First AI Anchor in Fashion, Gems & Jewellery Industry
- India’s One of the First Gems & Jewellery Podcasts
- Digital Jewellery Newsletters for professionals and enthusiasts
- ISO 9001:2015 Certification, the first in the jewellery-media sector, proving our commitment to excellence
- Asia’s First & World’s Second Meta Verified Jewellery Media Brand
Ranked #1 among the Top 5 Gems & Jewellery News Websites, Top 10 Jewellery Magazines in India, & Most Influential Jewellery Media Brands, SVAR Media Network is your Trusted Source for Accurate, Fast, & Future-Focused Jewellery News.
SVAR Media Network is India’s No 1 Digital Media in Jewellery Industry & continues to be the Leading Jewellery Magazine & a Global Leader in Jewellery Media. SVAR Media Network offers a diverse range of services, including: Monthly Magazines, Digital Newsletters, Al-Driven News Bulletins, Social Media Promotions, Website Blogs & Articles, WhatsApp Updates, Podcasts & more…
Whether you seek updates on New Launches, Trade Shows, Celebrity Campaigns, Trends or Market Movements, SVAR is the Authority in Jewellery News India & beyond.
Explore the World of Gems & Jewellery with SVAR Media Network — Your Best Source for Trusted, Trend-Setting Jewellery News & Mediapp Updates, Podcasts & more…
