Sennes launches its first exclusive lab-grown diamond store in Noida’s Gaur City Mall, marking a significant step in expanding its presence across key urban markets while introducing a modern lifestyle retail experience.
Quick Summary
- Sennes launches its first exclusive store in Noida at Gaur City Mall
- Marks the brand’s 12th store in India
- Focus on lab-grown diamond jewellery with lifestyle integration
- Launch offers include up to 50% off making charges and 30% off diamond value
- Store spans 670 sq. ft. with a modern retail experience
- Includes jewellery, leather accessories, and fragrances
- Expansion plan targets 30 stores by year-end
Expansion and Market Entry
Noida, 21st April 2026 – Backed by the legacy and trust of Senco Gold & Diamonds, Sennes – Senco’s lab-grown diamond-focused lifestyle brand – announced the launch of its first exclusive store in Noida at Gaur City Mall. This marks Sennes’ 12th store in the country and its debut in the Noida market, further strengthening its presence across key urban centres.
Brand Positioning and Lifestyle Concept
Positioned at the intersection of sustainability and modern design, Sennes brings lab-grown diamond jewellery into a broader lifestyle context, alongside leather accessories and fragrances.
To celebrate the launch, Sennes is offering attractive introductory promotions, including up to 50% off on making charges and 30% off on diamond value, along with up to 40% off on leather products – creating a compelling entry point for customers to explore the brand.
Store Design and Experience
Spread across approximately 670 sq. ft., the newly launched store has been designed to deliver a modern, immersive retail experience, reflecting Sennes’ contemporary design language and its focus on a seamless customer journey. As an exclusive, company-owned outlet, the store reinforces the brand’s commitment to offering a consistent and elevated experience across locations.
Product Showcase and Highlights
The store showcases a curated selection of Sennes’ offerings across lab-grown diamond jewellery, leather accessories, and fragrances – bringing together craftsmanship with a distinctly modern aesthetic. Among the highlights are statement pieces such as the Pear Allure Diamond Ring (3.72 carat), Enchanting Interplay Diamond Ring, Classic Glamour Diamond Earrings, and Confident Glamour Diamond Earrings featuring striking blue stones. The leather collection includes versatile styles like the Vivace Sling Bag, available in multiple colours, and the Charisma Handbag with a distinctive croc-textured finish. The fragrance range further enhances the experience with offerings such as L’Euphorie, La Sérénité, L’Élégance, Le Désir, La Passion, and L’Harmonie, available in both 100ml and 50ml formats for men and women.
Leadership Perspective
Speaking on the launch, Ms. Joita Sen, Director and Head of Marketing, Senco Gold & Diamonds, said,
“Noida consumers are both design-aware and decisively modern in how they approach jewellery today. With Sennes, our focus has been on introducing lab-grown diamonds not just as an alternative, but as part of a larger, design-led lifestyle. This store brings that vision together—where jewellery, leather, and fragrance exist as one cohesive experience. As we expand into Noida, the idea was to create a space that feels intuitive, contemporary, and clearly reflective of what Sennes stands for.”
Strategic Location Advantage
Strategically located at Gaur City Mall, the store is poised to become a key destination for shoppers in Noida, offering a refined retail environment that blends product innovation with a modern lifestyle experience.
Store Address
Address: Sennes Store, Gaur City Mall, Noida
About the Brand
Sennes, from the House of Senco Gold & Diamonds, is a lab-grown diamond-focused lifestyle brand that brings together lab-grown diamond jewellery, leather accessories and fragrances within a modern, design-led ecosystem. Backed by Senco’s legacy of over eight decades of trust and craftsmanship, the brand combines innovation with contemporary design.
Positioned at the intersection of innovation and everyday luxury, Sennes presents lab-grown diamonds as more than an alternative. It offers them as a conscious, design-forward choice for the modern consumer.
Along with its jewellery range, Sennes extends the experience into thoughtfully designed leather accessories and fine fragrances, creating a more holistic lifestyle proposition. Each category reflects ease, functionality and modern aesthetics, making it suitable for everyday use rather than occasional indulgence. The brand aims to meet consumers where they are today by offering versatile, well-designed products that integrate effortlessly into their daily routines while maintaining a premium appeal.
With a growing presence across India, Sennes currently operates 12 stores in key urban markets, each designed to offer a consistent and immersive brand experience. As the brand continues to scale, it plans to expand its footprint to 30 stores by the end of the year, strengthening accessibility and deepening engagement with consumers across cities.
FAQs
What is Sennes known for?
Sennes is a lab-grown diamond-focused lifestyle brand offering jewellery, leather accessories, and fragrances.
Where is the new Sennes store located?
The store is located at Gaur City Mall, Noida.
What offers are available during the launch?
Customers can avail up to 50% off on making charges, 30% off on diamond value, and up to 40% off on leather products.
What products are available at the store?
The store offers lab-grown diamond jewellery, leather accessories, and fragrances.
How many stores does Sennes currently operate?
Sennes currently operates 12 stores across India.
What is the brand’s expansion plan?
Sennes aims to expand to 30 stores by the end of the year.
Source: SVAR Media Network
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