The Natural Diamond Council today announces the appointment of Susie Dewey as Chief Marketing Officer (CMO), marking a significant step forward in strengthening its global marketing leadership and cultural influence.
Quick Summary
- Susie Dewey appointed as CMO of Natural Diamond Council
- Brings over 17 years of global fashion and lifestyle brand experience
- Previously worked with Tapestry, NET-A-PORTER, Michael Kors, Topshop, and Burberry
- Will lead global marketing and communications strategy
- Focus on strengthening cultural relevance and storytelling of natural diamonds
- Recognised for integrated marketing and brand-building expertise
Professional Background
Susie joins the organisation with over 17 years of experience shaping and evolving globally recognised fashion and lifestyle brands. She has held senior leadership roles across internationally renowned companies including Tapestry, NET-A-PORTER and Michael Kors, following an early career in PR at Topshop and Burberry.
Career Achievements
Throughout her career, Susie has led integrated marketing strategies, global partnerships and high-profile brand activations—building a strong track record of driving brand growth, customer acquisition and cultural relevance across international markets.
Role and Responsibilities
In her role as CMO, Susie will lead the Natural Diamond Council’s global marketing and communications strategy, further elevating the narrative of natural diamonds and strengthening the organisation’s position at the intersection of culture, creativity and impact.
Marketing Approach
Susie brings an integrated approach to modern marketing, combining creative and commercial thinking to translate brand vision into insight-led campaigns that deliver measurable business impact. Known for her instinctive understanding of brand building, she has consistently positioned brands at the centre of cultural conversations.
Leadership Style
A collaborative and emotionally intelligent leader, Susie is deeply committed to building high-performing teams and fostering environments where talent can thrive.
Leadership Statement
“Susie’s appointment marks an exciting moment for the Natural Diamond Council. Her ability to connect brand, culture and commercial impact makes her exceptionally well placed to lead our global marketing efforts.” – Amber Pepper (CEO – Natural Diamond Council)
CMO Statement
“I’m incredibly excited to join the Natural Diamond Council at such a pivotal time. The opportunity to shape the global narrative around natural diamonds is one I’m truly passionate about.” – Susie Dewey (CMO – Natural Diamond Council)
FAQs
What is the role of Susie Dewey at the Natural Diamond Council?
She has been appointed as Chief Marketing Officer and will lead global marketing and communications strategy.
What experience does Susie Dewey bring?
She brings over 17 years of experience in global fashion and lifestyle branding, including leadership roles at major international companies.
What will be her key focus areas?
Her focus will be on enhancing the narrative of natural diamonds and strengthening the organisation’s global cultural and commercial impact.
Who announced the appointment?
The appointment was announced by the Natural Diamond Council, with a statement from CEO Amber Pepper.
Why is this appointment significant?
It strengthens the organisation’s global marketing leadership and positions it for stronger cultural relevance in the luxury and diamond industry.
Source: SVAR Media Network
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