VBJ, India’s most trusted heirloom jewellery brand, is set to bring its celebrated craftsmanship and heritage to Puducherry with an exclusive jewellery exhibition on 23rd and 24th September at Accord Puducherry, Crystal Hall, No.1, Thilagar Nagar, Ellaipillaichavady, Puducherry.
Quick Summary
- VBJ is bringing its 126-year jewellery legacy to Puducherry.
- The exclusive exhibition will be held on 23rd and 24th September 2026.
- The exhibition will take place at Accord Puducherry, Crystal Hall.
- Customers can explore gold, silver, diamonds, platinum, solitaires and precious stones.
- The exhibition will feature bridal, statement and everyday jewellery collections.
- VBJ is also offering ₹125 extra on the exchange of old gold.
- The brand is set to unveil a new showroom on Coimbatore’s 100 Ft Road.
- VBJ was established in 1900 and is a fifth-generation family-run brand.
VBJ Brings Its Heritage and Craftsmanship to Puducherry
Puducherry, 22nd September 2026: VBJ, India’s most trusted heirloom jewellery brand, is set to bring its celebrated craftsmanship and heritage to Puducherry with an exclusive jewellery exhibition on 23rd and 24th September at Accord Puducherry, Crystal Hall, No.1, Thilagar Nagar, Ellaipillaichavady, Puducherry. Customers can discover VBJ’s collections at the exhibition, along with a special benefit of ₹125 extra on the exchange of old gold. The exhibition will remain open from 11 AM to 8 PM on both days.
An Extensive Selection Across Jewellery Categories
Curated to offer jewellery connoisseurs an immersive experience, the exhibition will feature an exquisite selection of VBJ’s signature creations across gold, silver, diamonds, platinum, solitaires and precious stones, and an expansive assortment of necklaces, bangles, earrings, rings, chains and gemstone jewellery. From intricately crafted bridal masterpieces and statement jewellery to sophisticated pieces designed for everyday elegance, the showcase will bring together designs that celebrate both timeless artistry and contemporary sensibilities.
Amarendran Vummidi on the Puducherry Exhibition
Sharing his thoughts on the exhibition, Mr. Amarendran Vummidi, Managing Partner, VBJ, said, “At VBJ, we believe that jewellery is deeply personal. It marks milestones, celebrates relationships and often becomes a cherished part of a family’s story. Through this exhibition, we are delighted to bring our collections closer to customers in Puducherry and offer them the opportunity to discover pieces that resonate with their individual tastes and occasions. We look forward to welcoming customers to an experience that combines choice, craftsmanship and the personalised attention that has always been central to VBJ.”
Jithendra Vummidi Highlights 126 Years of Craftsmanship
Mr. Jithendra Vummidi, Managing Partner, VBJ, added, “For 126 years, our journey has been shaped by a deep respect for craftsmanship, and the trust of generations of customers. As a legacy brand, we have remained committed to preserving the artistry that defines our heritage while evolving with changing tastes and aspirations. The Puducherry exhibition is an opportunity to take this legacy closer to our audience and share the distinctive design philosophy that have been integral to us.”
VBJ and the Historic Sengol
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.
VBJ Continues Its South India Expansion
Continuing its growth journey across South India, VBJ is set to unveil its new showroom on Coimbatore’s 100 Ft Road, bringing the brand’s distinctive legacy and craftsmanship to one of the region’s prominent retail destinations.
About VBJ
VBJ, is one of South India’s most trusted fine jewellery brands, offering exceptional value, diverse choices, and unmatched quality across diamond, gold, and silver jewellery. Established in 1900, VBJ has earned the trust of over five generations and continues to be a name synonymous with heritage and craftsmanship. With two flagship stores in Chennai (Anna Salai and Anna Nagar) and a global presence through its Dallas showroom opened in October 2023, VBJ blends legacy with modernity to serve a wide range of jewellery connoisseurs. At the Anna Salai flagship, the brand also houses Atelier by VBJ, an exclusive luxury floor offering a curated experience in high jewellery for discerning buyers. VBJ’s digital presence through www.vummidi.com allows patrons to explore elaborate collections online, while its dedicated silverware vertical www.vbjsilver.com, showcases masterful creations crafted from pure silver. The brand also boasts an in-house Creative Center and state-of-the-art manufacturing facility, enabling the design and production of timeless, original pieces that reflect both artistic finesse and generational expertise.
FAQs
What is The Diamond Collective?
The Diamond Collective is the new public-facing name of the organisation formerly known as the Natural Diamond Council in most markets.
What is the new strategy of The Diamond Collective?
The new global strategy aims to reconnect natural diamonds with culture, strengthen consumer confidence and drive long-term relevancy.
What are the three priorities of The Diamond Collective?
The three priorities are INSPIRE, PROTECT and UNITE.
What is the Diamond Desire Index?
The Diamond Desire Index will measure how consumers feel and act by tracking consideration, purchase intent, sentiment and recommendation.
Which countries will be included in the initial Diamond Desire Index baseline?
The initial baseline will cover the US, India and China.
Will the Natural Diamond Council continue to exist?
The Natural Diamond Council will remain the organisation’s legal entity, while The Diamond Collective will be its public-facing name in most markets.
Who is the CEO of The Diamond Collective?
Amber Pepper is the CEO of The Diamond Collective.
What programmes will The Diamond Collective introduce?
The strategy includes culturally relevant campaigns, a universal Trustmark, stronger origin and provenanceWhen is the VBJ Puducherry exhibition being held?
The exhibition will be held on 23rd and 24th September 2026.
Where is the VBJ Puducherry exhibition taking place?
The exhibition will take place at Accord Puducherry, Crystal Hall, No.1, Thilagar Nagar, Ellaipillaichavady, Puducherry.
What are the exhibition timings?
The exhibition will remain open from 11 AM to 8 PM on both days.
What jewellery will be available at the exhibition?
The exhibition will feature gold, silver, diamonds, platinum, solitaires and precious stones, along with necklaces, bangles, earrings, rings, chains and gemstone jewellery.
What special benefit is being offered at the exhibition?
Customers can receive ₹125 extra on the exchange of old gold.
How long has VBJ been in the jewellery business?
VBJ was established in 1900 and has a 126-year legacy.
What is VBJ known for?
VBJ is known for its heritage, craftsmanship and fine jewellery collections across diamond, gold and silver jewellery. narratives, renewed retailer and brand partnerships, and investment in AI and digital discovery.
Source: SVAR Media Network
About SVAR Media Network – India’s Best Source for Jewellery News, Magazines, Newsletters and Media
SVAR Media Network is India’s No. 1 Destination for Jewellery News, setting the gold standard in timely, trusted, & trend-driven coverage across the Gems & Jewellery industry. As the Most Followed Jewellery Magazine & Media House in India, SVAR delivers Daily Jewellery News India Updates, market insights, & global developments through its platforms like Jewellery Magazine, Newsletters, AI Powered News Bulletins, Website, Social Media, Podcasts, & much more.
Recognized as Asia’s one of the Best Media in Jewellery & one of the World’s Best Jewellery Media, SVAR Media Network sets Unparalleled Standards in the Gems & Jewellery industry. SVAR is the Most Trusted & Widely Read Voice in the Gems & Jewellery Community.
Renowned as India’s Best Jewellery Magazine & Leading Jewellery Media, SVAR blends legacy with cutting-edge innovation by delivering:
- Best in class Jewellery Magazine for the Gems & Jewellery Industry & Jewellery Enthusiasts
- Real-time AI-Powered Jewellery News via SVARA AI, the World’s First AI Anchor in Fashion, Gems & Jewellery Industry
- India’s One of the First Gems & Jewellery Podcasts
- Digital Jewellery Newsletters for professionals and enthusiasts
- ISO 9001:2015 Certification, the first in the jewellery-media sector, proving our commitment to excellence
- Asia’s First & World’s Second Meta Verified Jewellery Media Brand
Ranked #1 among the Top 5 Gems & Jewellery News Websites, Top 10 Jewellery Magazines in India, & Most Influential Jewellery Media Brands, SVAR Media Network is your Trusted Source for Accurate, Fast, & Future-Focused Jewellery News.
SVAR Media Network is India’s No 1 Digital Media in Jewellery Industry & continues to be the Leading Jewellery Magazine & a Global Leader in Jewellery Media. SVAR Media Network offers a diverse range of services, including: Monthly Magazines, Digital Newsletters, Al-Driven News Bulletins, Social Media Promotions, Website Blogs & Articles, WhatsApp Updates, Podcasts & more…
Whether you seek updates on New Launches, Trade Shows, Celebrity Campaigns, Trends or Market Movements, SVAR is the Authority in Jewellery News India & beyond.
Explore the World of Gems & Jewellery with SVAR Media Network — Your Best Source for Trusted, Trend-Setting Jewellery News & Media, Updates, Podcasts & more…
