VBJ, has announced its Divine Diwali offer ahead of the festive season, bringing attractive benefits across gold, diamond, platinum and precious stone jewellery, along with silverware. Running until 8th November 2026, the campaign includes discounts on making charges, silver jewellery and additional value on old gold exchange, along with instant discounts on eligible HDFC Bank credit card purchases.
Quick Summary
- VBJ has announced its Divine Diwali offer, running until 8th November 2026.
- Customers can avail 20% off on making charges and value addition on gold, diamond, platinum and precious stone jewellery and silverware.
- The offer includes 10% off on silver jewellery.
- Customers can receive ₹125 extra per gram on old gold exchange.
- Instant discounts of up to ₹10,000 are available on purchases made using HDFC Bank credit cards.
- The offers are available at VBJ stores in Anna Salai and Anna Nagar, Chennai, subject to applicable terms.
- VBJ continues to highlight its heritage, craftsmanship and more than 126 years of experience.
Festive Offers Across Jewellery Categories
VBJ, India’s most trusted heirloom jewellery brand, has announced its Divine Diwali offer, running until 8th November 2026. The festive campaign brings a range of benefits across gold, diamond, platinum and precious stone jewellery, along with silverware, offering customers greater value as they prepare for the festive season.
Discounts on Making Charges, Silver Jewellery and Old Gold Exchange
Customers can avail 20% off on making charges and value addition (VA) on gold, diamond, platinum and precious stone jewellery and silverware. The campaign also includes 10% off on silver jewellery and ₹125 extra per gram on exchange of old gold. In addition, customers can avail instant discounts of up to ₹10,000 on purchases made using HDFC Bank credit cards. The offers are available across VBJ stores in Anna Salai and Anna Nagar, subject to applicable offer terms.
Amarendran Vummidi on the Divine Diwali Campaign
Commenting on the campaign, Mr. Amarendran Vummidi, Managing Partner, VBJ, said, “Diwali is a significant period for jewellery purchases. Through our Divine Diwali offer, we aim to provide added value across our collections for our customers. The campaign reflects our continued effort to make the festive shopping experience rewarding while offering a wide selection across all jewellery categories.”
Jithendra Vummidi on Jewellery, Heritage and Tradition
Mr. Jithendra Vummidi, Managing Partner, VBJ, added ” Jewellery often carries meaning beyond the occasion for which it is purchased. It can become part of a family’s celebrations and traditions, passed down and worn across generations. At VBJ, our design approach draws on 126 years of experience, bringing together traditional influences, contemporary preferences and close attention to detail. As customers explore jewellery for Diwali, we remain focused on offering a range of designs and standards of workmanship that reflect our legacy while meeting the needs of today’s buyers.“
VBJ’s Legacy and the Historic Sengol
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage. Continuing a legacy of trust and tradition spanning over 126 years, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100 Feet Road.
Divine Diwali Campaign Celebrates Heritage and Craftsmanship
The Divine Diwali campaign builds on VBJ’s commitment to bringing together its heritage, design expertise and a broad selection of jewellery and silverware for customers during one of the year’s most important festive shopping periods.
About VBJ
VBJ, is one of South India’s most trusted fine jewellery brands, offering exceptional value, diverse choices, and unmatched quality across diamond, gold, and silver jewellery. Established in 1900, VBJ has earned the trust of over five generations and continues to be a name synonymous with heritage and craftsmanship. With two flagship stores in Chennai (Anna Salai and Anna Nagar) and a global presence through its Dallas showroom opened in October 2023, VBJ blends legacy with modernity to serve a wide range of jewellery connoisseurs. At the Anna Salai flagship, the brand also houses Atelier by VBJ, an exclusive luxury floor offering a curated experience in high jewellery for discerning buyers. VBJ’s digital presence through www.vummidi.com allows patrons to explore elaborate collections online, while its dedicated silverware vertical www.vbjsilver.com, showcases masterful creations crafted from pure silver. The brand also boasts an in-house Creative Center and state-of-the-art manufacturing facility, enabling the design and production of timeless, original pieces that reflect both artistic finesse and generational expertise.
FAQs
What is the VBJ Divine Diwali offer?
VBJ’s Divine Diwali offer is a festive campaign providing discounts and additional benefits across jewellery categories and silverware until 8th November 2026.
What discounts are available under the VBJ Divine Diwali offer?
Customers can avail 20% off on making charges and value addition on gold, diamond, platinum and precious stone jewellery and silverware, along with 10% off on silver jewellery.
What is the old gold exchange benefit offered by VBJ?
Customers can receive ₹125 extra per gram on the exchange of old gold, subject to applicable offer terms.
Are HDFC Bank credit card discounts available?
Yes, customers can avail instant discounts of up to ₹10,000 on purchases made using HDFC Bank credit cards, subject to applicable terms.
Where can customers avail the Divine Diwali offer?
The offers are available at VBJ stores in Anna Salai and Anna Nagar, Chennai, subject to applicable offer terms.
How long will the VBJ Divine Diwali offer run?
The offer runs until 8th November 2026.
What is the legacy of VBJ?
Established in 1900, VBJ is a fifth-generation family-run jewellery brand with more than 126 years of heritage and craftsmanship. The brand is also known for creating the historic Sengol.
Source: SVAR Media Network
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