CELEBRATE PUTHANDU WITH RARE AND PRECIOUS PLATINUM JEWELLERY

13th April 2023

Born of the stars, platinum’s radiance and resilience make it a symbol of purity, endurance, and everlasting love. Platinum, with its rarity and strength, is the perfect choice to honour the significance of Puthandu – Tamil New Year.

As the Tamil New Year dawns upon us, it brings with it a sense of excitement and hope for a prosperous year ahead. And what better way to mark this joyous occasion than with a gift that is just as precious and enduring as the traditions we cherish?

Whether you’re looking for a gift for your spouse, parents, or friends, platinum jewellery offers a timeless elegance that transcends cultural boundaries. From delicate earrings to intricate bangles, to men’s jewellery, platinum is versatile enough to complement any style and occasion.

So, this Puthandu, let the white sheen of platinum jewellery illuminate your loved one’s life with joy, happiness, and prosperity.

Commenting on this auspicious occasion, Vaishali Banerjee, Managing Director, Platinum Guild International-India said, “Indian festivals embody enthusiasm and positivity, signifying hope and new beginnings. Consumers seek unique purchases to mark these celebrations and platinum jewellery perfectly captures these emotions, making it a preferred choice. With Puthandu around the corner, we anticipate increased sales and customer traffic for platinum jewellery. May the spirit of Puthandu bring joy, prosperity, and new opportunities to all!”

G.R. ‘Anand’ Ananthapadmanabhan, Managing Director, GRT Jewellers, “Tamil Puthandu is associated with new beginnings and prosperity, giving it a special symbolic meaning. It is considered auspicious to buy presents for family and friends on this day. As we have observed, platinum is a popular gift choice, particularly with younger customers, to mark this occasion. We are hopeful that Puthandu will generate a favourable momentum that will last the entire year”.

G.R. Radhakrishnan, Managing Director, GRT Jewellers, “As consumers embark on a journey of new and auspicious beginnings, they are looking for precious jewellery to celebrate Puthandu. We anticipate these consumers will consider platinum jewellery as an option for differentiated and attractive designs that are appealing to them.”

N. Anantha Padmanaban, MD, NAC Jewellers, “With the arrival of Puthandu comes a chance for a fresh start and renewed energy for our consumers. As they eagerly await this festival with enthusiasm and positivity, platinum jewellery has become a popular choice, especially among the younger generation. We expect a surge in demand for platinum jewellery as consumers seek to mark this significant occasion with a meaningful and timeless gift.”

Amarendran Vummidi, Partner, Vummudi Bangaru Jewellers, “With the arrival of Puthandu comes a chance for a fresh start and renewed energy for our consumers. As they eagerly await this festival with enthusiasm and positivity, platinum jewellery has become a popular choice, especially among the younger generation. We expect a surge in demand for platinum jewellery as consumers seek to mark this significant occasion with a meaningful and timeless gift.”

ABOUT PLATINUM GUILD INTERNATIONAL (PGI)

Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with Jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery. PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.

In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development. Since 2015 PGI has been headquartered in Hong Kong. PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.