Gargi by P. N. Gadgil & Sons (PNGS) has unveiled its Diwali 2026 campaign, #GETNOTICED, featuring actor and brand ambassador Mithila Palkar. Centred on silver jewellery, statement earrings and individual expression, the campaign challenges conventional expectations around festive dressing and encourages women to embrace their personal style.
Quick Summary
- Gargi by P. N. Gadgil & Sons has launched its Diwali 2026 campaign, #GETNOTICED, featuring Mithila Palkar.
- The campaign challenges the expectation that women should avoid drawing attention to themselves.
- The campaign film uses humour to highlight statement chandelier earrings and the confidence to stand out.
- Gargi’s Diwali Collection features silver jewellery, necklaces and earrings styled for traditional and Indo-western festive looks.
- The collection promotes silver as a contemporary Dhanteras purchase and a gifting option across budgets.
- The campaign runs across social media, digital platforms, print, outdoor hoardings and in-store displays.
Gargi by P N Gadgil & Sons Invites Women to #GETNOTICED This Diwali in New Campaign with Mithila Palkar
The festive campaign flips the age-old advice to “not steal the spotlight” and encourages every woman to live her own silver story
Gargi by PNGS Unveils Its Diwali 2026 Campaign
Pune, 27th October 2026: Gargi by P. N. Gadgil & Sons (PNGS), the contemporary jewellery brand from the 194-year-old P N Gadgil & Sons legacy, has unveiled its Diwali 2026 campaign featuring actor and brand ambassador Mithila Palkar.
Challenging Traditional Expectations Around Festive Dressing
Almost every Indian woman has heard it before a wedding, a family puja or a festive get-together: keep it simple, don’t overdo it, don’t steal the spotlight. Gargi’s Diwali 2026 campaign, #GETNOTICED, gently turns that advice on its head. It tells women that the festive season is the perfect time to show up as themselves, and to enjoy being seen.
The Campaign Film Puts Mithila Palkar in the Spotlight
The campaign film is set on a busy film shoot with three cameras ready to roll. Mithila Palkar walks up to the video village and asks the director, played by Sarang Sathaye, co-founder of the Marathi digital platform Bharatiya Digital Party (BhaDiPa), which camera is for her close-up. His answer is “None”. He does not want her to be noticed in this shot; she will be revealed later. Slightly offended, Mithila heads to her mark, until her stylist stops her with a box of Gargi earrings.
Statement Earrings Become the Centre of Attention
The moment she puts them on, the set loses its focus. A cameraman involuntarily swings his camera towards her, a second camera follows, and a behind-the-scenes videographer zooms in. Onlookers raise their phones, a CCTV camera rotates, a parked car’s dashcam springs to life, and a satellite orbiting the earth stops to zoom in on her. With all three cameras now on Mithila’s close-up, the director gives in: that’s amazing, let’s shoot it this way. Her earring catches the light, and the film closes on the line “Gargi. Get Noticed.”
A Contemporary Approach to Festive Jewellery
The tone is light and witty rather than loud, in keeping with Gargi’s belief that jewellery should express personality, not just mark an occasion. The film puts statement chandelier earrings at the centre of the story, while the campaign photography features necklaces and earrings from Gargi’s Diwali Collection, styled with an ochre embroidered jacket and a blush draped skirt in a warm palette of mustard, gold, blush and maroon. The pieces are designed to move easily from a traditional saree to an Indo-western festive look.
Silver Jewellery for Dhanteras and Diwali Gifting
Silver sits at the centre of the campaign’s invitation to “live your silver story”. With silver remaining a preferred Dhanteras purchase for many households, the collection offers an accessible way to honour the tradition of buying something precious, while giving it a contemporary, wearable twist. The range also works as a Diwali gift for sisters, mothers and friends across budgets.
Mithila Palkar Continues Her Association with Gargi
The campaign marks another festive chapter in Mithila Palkar’s association with Gargi, which began in December 2024 and was renewed for 2026. Alongside the film on social media and digital platforms, it runs across print, outdoor hoardings and in-store displays, and invites women to share their own festive looks with #GETNOTICED and @GargibyPNG.
Aditya Modak on the #GETNOTICED Campaign
Aditya Modak, Co-founder, Gargi by P N Gadgil & Sons, said, “Today’s woman does not dress to blend in, and she should not have to apologise for standing out. #GETNOTICED celebrates that confidence. Silver lets her express her style every day and still feel festive, and this Diwali we want every Gargi customer to own her moment. Mithila has grown with Gargi over the last two years, and her easy confidence is exactly the spirit of this campaign.”
Availability of the Diwali 2026 Collection
The Diwali 2026 collection is available across all Gargi stores, PNGSL showrooms and online at www.gargi.shop.
About Gargi by P N Gadgil & Sons
Gargi by P N Gadgil & Sons (PNGS) is a contemporary jewellery brand that brings the trust of the 194-year-old P N Gadgil & Sons legacy to everyday and festive fashion. Its range spans 925 sterling silver, premium fashion jewellery and certified natural diamond jewellery, designed for the modern Indian woman who values both tradition and personal style. Gargi retails through 53 stores and kiosks across India, PNGSL showrooms and its online store, www.gargi.shop. Actor Mithila Palkar is the brand ambassador.
FAQs
What is Gargi by PNGS’s Diwali 2026 campaign called?
Gargi by P. N. Gadgil & Sons’ Diwali 2026 campaign is called #GETNOTICED.
Who features in Gargi’s Diwali 2026 campaign?
Actor and brand ambassador Mithila Palkar features in the campaign.
What is the message behind the #GETNOTICED campaign?
The campaign encourages women to express their individuality, embrace their personal style and feel confident about being noticed during the festive season.
Which jewellery pieces are highlighted in the campaign?
The campaign film highlights statement chandelier earrings, while the campaign photography features necklaces and earrings from Gargi’s Diwali Collection.
What type of jewellery is at the centre of the campaign?
Silver jewellery is at the centre of the campaign, with an emphasis on contemporary styling and the tradition of purchasing silver during Dhanteras.
Where can customers buy Gargi’s Diwali 2026 collection?
The collection is available across Gargi stores, PNGSL showrooms and online at www.gargi.shop.
When did Mithila Palkar’s association with Gargi begin?
Mithila Palkar’s association with Gargi began in December 2024 and was renewed for 2026.
What is Gargi by P. N. Gadgil & Sons?
Gargi by P. N. Gadgil & Sons is a contemporary jewellery brand offering 925 sterling silver, premium fashion jewellery and certified natural diamond jewellery.
Source: SVAR Media Network
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