THE GOLDEN YEARS: NAC JEWELLERS CELEBRATES 50TH ANNIVERSARY WITH TRIBUTE TO LATE FOUNDER SHRI N. ANJANEYULU CHETTY AND INR 50 LAKHS DONATION TO CHARITY
22nd June 2023
Rooted in tradition and invested in the future, NAC Jewellers, one of the leading family jewellery stores in South India, celebrates its 50th anniversary this year. Marking the occasion, NAC Jewellers will be paying homage to their founder, the late Shri N. Anjaneyulu Chetty, contributing to charitable causes through donations from the Anandam Foundation, and launching a Golden Week of celebrations for long-time patrons.
Five decades since its inception by the founder, the late Shri N. Anjaneyulu Chetty, NAC Jewellers has transformed into a group of well-known stores across South India, showcasing an exclusive range of traditional and contemporary fine jewellery, designed and crafted by artisans for a loyal clientele from all over. A visionary in the true sense of the word, he had been instrumental in laying the foundation and building the future of NAC Jewellers, with an unwavering focus on providing the finest service to customers, adhering to all the values he believed in.
In honour of his legacy, NAC Jewellers will be unveiling a bust of the late Shri N. Anjaneyulu Chetty on June 21, 2023 at the store in Mylapore, Chennai. Shri K Doraisami, Senior Advocate would grace the occasion as the chief guest along with Dr. Shri Ishari K. Ganesh, Founder & Chancellor – Vels University & Chairman – Vels Group of Institutions, as the guest of honour, accompanied by Anantha Padmanabhan, Chairman – NAC Jewellers, and Anantha Ramanujam and Arjun Varadaraj, Executive Directors – NAC Jewellers. The store in Mylapore was selected for the occasion owing to its significance as the first NAC Jewellers outlet, signalling the point where the journey began.
NAC Jewellers will also be contributing to charitable causes with a donation of INR 50 lakhs, including a donation of INR 5 lakhs to the Adyar Cancer Institute in Chennai, INR 5 Lakhs to Sankara Nethralaya and the remaining INR 40 lakhs will be distributed to worthy organizations over the course of this year.
As part of the 50th anniversary celebrations, NAC Jewellers will host the Golden Week from July 1st to 8th featuring exciting activities and games across all stores. Long-time patrons would be rewarded through a loyalty program featuring exclusive offers and gifts.
Looking to the journey ahead, NAC Jewellers has launched the Maharani Collection, a signature range inspired by legendary queens from India’s history, featuring the Polki, Jadau, Victorian and Kemp jewellery styles. Additionally, the brand will also make a comeback to the United States after a decade with an exhibition tour covering major cities.
About NAC Jewellers
NAC Jewellers, one of the leading family jewellery boutique stores in South India, traces its history back to 1917 when Shri Nathella Narayana Chetty started a small jewellery business at home where he fashioned hand-made jewels for a few loyal patrons. This was followed by the first store ever set up in 1927 by Shri N. Anantham Chetty. The brand NAC Jewellers was established in 1973, when Shri N. Anjaneyulu Chetty built it along with his son Shri Anantha Padmanabhan, transforming the jewellery business into specialised boutique jewellery stores across South India.
NAC Jewellers abides by its founding principles – One Power, One Identity, One Promise and One King – which ensure exceptional craftsmanship, uncompromising quality, dependable service and clean business ethics.
In 2015, N. Anandhu Ramanujam, son of Shri Anantha Padmanabhan led the way in launching an online store, Stylori.com, to cater to the modern Indian woman. N. Arjun Varadaraj, younger son of Shri Anantha Padmanabhan, was instrumental in setting up the Lotus Lounge in 2022, an exclusive shopping experience in the flagship store in T. Nagar, Chennai.
