The partnership comes naturally, with Shreya having embraced silver jewellery across appearances, shoots and performances over the years. Her effortless style and genuine affinity for silver make her a natural fit for Shaya as the brand reimagines silver as an integral part of a woman’s personal style and expression.
Quick Summary
- Shaya by CaratLane welcomes Shreya Ghoshal as the newest face of the brand.
- The partnership launches alongside the Stories Written in Silver campaign.
- The campaign celebrates silver as an integral part of everyday style and personal expression.
- Shaya highlights silver’s journey from traditional Indian heirlooms to contemporary jewellery.
- Shaya by CaratLane was founded in 2018 and offers authentic 925 silver jewellery.
- The brand has 12 exclusive stores, a presence across 100+ CaratLane stores and 2,000+ designs.
- Shaya plans to extend its presence across 400 CaratLane stores by the end of the financial year.
Stories Written in Silver
The partnership comes naturally, with Shreya having embraced silver jewellery across appearances, shoots and performances over the years. Her effortless style and genuine affinity for silver make her a natural fit for Shaya as the brand reimagines silver as an integral part of a woman’s personal style and expression.
Silver’s Evolution Through Everyday Stories
Silver has long been part of everyday Indian life, from utensils and heirlooms to jewellery passed down generations. Even today it continues to evolve as a versatile expression of contemporary style. Through its latest campaign with Shreya Ghoshal, Stories Written in Silver, Shaya celebrates this evolution by bringing silver into everyday dressing while exploring the stories, moments and expressions that make each woman’s life unique.
A Quiet Thread Connecting Women
Inspired by the countless experiences we live through every day, Shaya has always found ways to tell stories through art, motifs, nature and design. The campaign sees silver as a quiet thread connecting different women and their everyday rituals. These women may not know each other but they share the experience of choosing, wearing, and making silver jewellery their own. Shreya’s affinity for silver, along with her journey and wide appeal, brings this thought further to life, allowing Shaya to connect with women across generations, as part of the stories and lives of the women who wear it.
Watch the Story Unfold Here
www.instagram.com/reel/DdrJr5jBouW/?stkn=MW1pd3lsNDNraW5udQ==
Shaya Welcomes Shreya Ghoshal
“Shreya isn’t just one of the finest voices this country has ever heard. She moves across languages, genres and generations and somehow always sounds unmistakably herself. That’s exactly the spirit Shaya was built for, women who are individualistic, unmistakably Indian yet completely modern. We are thrilled to welcome her as the face of Shaya,” said Ajith Singh, Business Head, Shaya.
Shreya Ghoshal on Her Connection with Silver
“I still remember the payal I had as a child. That was probably the first piece of jewellery I ever owned. That is probably the first time I understood what jewellery could mean beyond just how it looks. Silver has stayed with me ever since, it has never felt like an occasion piece, just something that’s quietly always been there. So when Shaya came along, it didn’t feel like signing on to a brand, it felt like coming back to something that was already mine,” said Shreya Ghoshal.
The Shaya Story
Shaya by CaratLane is the ultimate silver jewellery destination built for women who define their own style rather than follow it. Founded in 2018, Shaya offers authentic 925 silver jewellery crafted as fresh, wearable art, designed for unique self-expression. The designs span everything from ethnic occasions to everyday minimalism. As Shaya marks its 8th birthday, the brand has 12 exclusive stores, a presence across 100+ CaratLane stores, 2,000+ designs and a 500K+ Instagram community.
Saumen Bhaumik on Shaya and Shreya Ghoshal
“I still remember hearing Shreya’s voice for the first time on TV as an unmissable young talent and her songs have stayed with me through the years since. So when we started talking about her being the face of Shaya, there was a personal moment in this for me, beyond just the business decision. Shaya has always been about women who are on a journey of self discovery, who live on their own terms, and that’s silver’s story too, it adapts, it takes the shape of whoever is wearing it. Shreya is the same way, she has never stopped evolving, but she has always sounded like herself,” said Saumen Bhaumik, CEO.
Shaya’s Next Chapter
With Shreya Ghoshal as the newest voice of Shaya, the brand enters its next chapter with a renewed focus on bringing silver into the everyday, celebrating the many identities, occasions and stories that can be written in silver. The brand plans to extend across 400 CaratLane stores by the end of the financial year.
About Shaya by CaratLane
Shaya by CaratLane celebrates meaningful self-expression through contemporary sterling silver jewellery inspired by stories, symbolism and everyday moments. From minimalist essentials to statement designs, the brand offers jewellery and accessories across categories, encouraging wearers to experiment with styling and make every piece their own. With versatile designs spanning earrings, necklaces, bracelets, rings and more, Shaya brings together jewellery made for everyday expression as well as special occasions.
FAQs
Who is the newest face of Shaya by CaratLane?
Shreya Ghoshal is the newest face of Shaya by CaratLane.
What is Shaya’s latest campaign with Shreya Ghoshal?
The latest campaign is titled Stories Written in Silver and celebrates silver as part of everyday dressing, personal style and self-expression.
What type of jewellery does Shaya by CaratLane offer?
Shaya by CaratLane offers contemporary sterling silver jewellery, including earrings, necklaces, bracelets, rings and other accessories.
When was Shaya by CaratLane founded?
Shaya by CaratLane was founded in 2018.
How many stores does Shaya currently have?
Shaya has 12 exclusive stores and a presence across 100+ CaratLane stores.
How many designs does Shaya offer?
Shaya offers more than 2,000 designs.
How many CaratLane stores does Shaya plan to reach?
The brand plans to extend across 400 CaratLane stores by the end of the financial year.
Source: SVAR Media Network
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