Browsing: Launches

Pure Jewels has become one of the first jewellery brands to operationalize the UK–India CETA by dispatching its inaugural shipment of premium jewellery from India to the UK. The milestone highlights the company’s hybrid manufacturing model, promoting structured collaboration between the British and Indian jewellery industries.

Zen Diamond India’s Tören Collection celebrates the beauty of the monsoon with vibrant natural diamonds, precious gemstones, and contemporary gold jewellery inspired by the colours of a rainbow. Discover luxurious statement pieces crafted for weddings, festive celebrations, cocktail evenings, and elegant occasions.

Kalyan Jewellers has announced Bollywood actor Sara Ali Khan as its newest brand ambassador. Joining Amitabh Bachchan and Katrina Kaif, the partnership reinforces the brand’s commitment to trust, transparency, craftsmanship and connecting with a new generation of consumers.

Jos Alukkas has announced its ‘Season of Diamonds’ campaign, offering exclusive discounts, complimentary diamond jewellery gifts, gold exchange benefits, and premium natural diamond collections across its 60-plus showrooms from 10 to 31 July 2026.

Gargi by P N Gadgil and Sons has unveiled its Monsoon Collection 2026 featuring brand ambassador Mithila Palkar. Inspired by rain-washed landscapes, the collection showcases contemporary silver and certified natural diamond jewellery designed for everyday elegance and affordable luxury.

VBJ has relaunched its Vummidi Silverware showroom at Anna Salai, Chennai, unveiling an expansive 8,000 sq. ft. retail destination featuring an extensive collection of silver jewellery and silverware while celebrating more than a century of heritage, craftsmanship and customer trust.

JGP Jewellers has launched ‘The Godhadi Effect’, an emotional Marathi short film that beautifully blends family traditions, cherished jewellery, and the concept of gold exchange through heartfelt storytelling.

Senco Gold & Diamonds has unveiled its specially curated Rath Yatra Jewellery Collection along with festive offers across gold, diamond, silver, and gemstone jewellery. The collection celebrates India’s rich cultural heritage while providing customers with attractive savings during the auspicious festival.

Kalyan Jewellers has expanded its retail footprint in Maharashtra with the launch of its first showroom in Virar. Inaugurated by actor Bobby Deol, the new showroom offers an extensive range of gold, diamond, bridal, and precious stone jewellery along with exclusive launch offers and the brand’s trusted assurance.

Natural diamond solitaires are no longer reserved only for engagements and weddings. Across India, consumers are increasingly celebrating promotions, graduations, business achievements and personal milestones with certified natural diamond solitaires, creating new growth opportunities for the jewellery industry.